$67 – $97

Your Killer 2018 PR Plan

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Philadelphia, PA

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Before you can communicate your unique value to the world, you need a strategic plan. The time to start planning for 2018 is NOW!


8:00 a.m. - 12 noon (includes free continental breakfast)

During this hands-on workshop, you'll learn how to put together a killer PR plan that will sustain you over the long term, a plan that will guide you, a plan you can build upon and measure against, a plan that will propel you into the media spotlight and into the top-of-mind awareness of your ideal customers.

Here's what we'll cover:

  • Why you need a written plan

  • Different types of research to help you identify opportunities

  • Target audience identification

  • Your primary objectives

  • Key messages

  • Strategies and tactics

  • Measurement and evaluation

  • Editorial calendars

  • Communications calendars

Special Media Guest

I invite a member of the media to every workshop to talk about their work, what kinds of stories capture their interest, and how to pitch them with story ideas.


Where is the event?

To be determined

What time will it be held?

Workshop: 8:00 a.m. to 12 noon

What are my parking options for getting to and from the event?

Parking is free; there is a lot outside the building

Will there be refreshments?

Yes. There is a free continental breakfast.

What is the refund policy?

Please be advised that if you are unable to attend the event we are unable to offer refunds, transfers or credits for a future event.

Is my registration/ticket transferrable?

If you are unable to attend the event, you may transfer your ticket to a friend/colleague. Just send us an email 24 hours before the event with their name.

Do I have to bring my printed ticket to the event?


Where can I contact the organizer with any other questions?

Please send me an email -- dana@danadobson.com

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