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Your integrated marketing and communications resources (IMC 101) Workshop

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A networked University brings together its people, content experts and strategic resources to support strategic priorities and unit goals -- the same is true for the University's marketing and communications resources and expertise. This workshop highlights the University's integrated marketing and communications resources (IMC)are strategically linked and how the team works with you to support your unit and the University goals related to reputation, recruitment and community impact. We will also introduce you to project support, design and content resources, trademark and licensing, new channels for reaching audiences, and how we measure impact.

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