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Your Culture Is Your Brand

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BAPA Community Room

11109 S Longwood

Chicago, IL 606043

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Your Culture Is Your Brand

Research shows an alarming disconnect between companies’ identity on the outside, (what they promise to consumers and customers), and the actual employee experience within the organization. Your corporate brand doesn’t just stand for a promise, it stands for a promise delivered. When a company doesn’t deliver what they say is important, its reputation and image can be drastically tarnished when the word spreads... and it will... through social media, sometimes within
minutes.


Consider the impact, after the media reports on unsatisfactory working conditions in a company’s
factory. If consumers believe these problems are allowed to continue, their perception of the brand will be damaged, and they’ll find alternative products or solutions. The truth is we hold leaders accountable if their corporate culture doesn’t live up to their promises. It’s easy to make promises. The tougher part for matrixed organizations, especially during accelerated growth and transition, is to keep their collective promises.
Does your organization's culture reflect your brand promise?


In this session, we'll discuss how you can assess the quality of your organization's brand and culture alignment and prescribe steps for improvement. We'll debunk the myths around how difficult culture change is and share how a Fortune 100 company tripled its EBITDA in less than two years by focusing on cultural levers that make the difference.

Date: September 26th @ 11:30 AM

Where: 11109 S Longwood

For: SWBA

Guest Speaker: Sherry Duda

A visionary leader, growth accelerator, and disruptive change expert, Sherry Duda partners with senior teams to execute accelerated growth strategies and transformation to improve organizational effectiveness. As CEO of Alex Reidy & Company, Sherry and her team help winning brands create a differentiated cultural asset. Sherry is an action-oriented executive with a track record of significantly improving profitability. She is accustomed to working in globally diverse environments and high profile situations that require hands-on experience, local partnership, and accelerated turnarounds.

Blending a discerning perspective and twenty plus years of global business experience, Sherry has held executive level positions as VP of Global Talent & Organization Capability for multiple FORTUNE 100 companies where she was responsible for talent strategy, enabling global growth, and developing organization capability. Today, Sherry and her team advise clients in consumer goods and services; oil, gas, and specialty petrochemicals; metals and mining; healthcare; automotive; technology; and transportation industries.


Sherry has led high profile culture transformations; multiple HR and OD transformations, brand and culture integrations; global M&A, including one of the largest Fortune 500 industrial mergers resulting in a combined market capitalization of over $110 billion; divestitures; joint ventures; and high stakes turnarounds. Clients describe Sherry as a trusted, insightful thought partner committed not only to their organizations’ but also their own professional and personal success.


Sherry was elected as Chief Advisor and former Board President to the Organization Development Network, which is the largest international association of OD practitioners in the world. She is a member of the Board of Trustees member for the American Marketing Association, and was formerly a member of the Conference Board’s Executive Talent and Organization Development Executive Committee. Sherry is an international speaker and an executive coach trained through the Coaches Training Institute (CTI). She lives in Chicago with her husband Dan, and their daughter, Alex Reidy.

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BAPA Community Room

11109 S Longwood

Chicago, IL 606043

View Map

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