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Your Company Brand:If, When and How should you refresh?

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Launch SA

600 Soledad Street

San Antonio, TX 78205

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You’ve built a great company. Your customers love working with you, and you have big plans for more continued growth. But maybe you have a nagging feeling the brand you built doesn’t fully represent your current company’s mission and vision. Maybe these things have changed and grown over the years, and you feel it’s time for your brand to grow with you. You are not alone. Companies of all sizes have faced the struggle. After all, your brand is the ambassador for your products and services. If your brand doesn’t mesh with your company culture, your buyers will start to notice, even if you’re still experiencing adequate sales.

When is the right time to refresh or rebrand your company? How can you change the face of your company without making it unrecognizable? Join the LiftFund Women’s Business Center as we host Branding and Marketing Strategist, Liz Papagni, CEO of Marketing Initiative Worx, Inc. to address these questions and more!

In this session, you will learn:

• Which triggers indicate it might be time to refresh your brand

• Why a brand refresh may be your only solution to continued growth

• What the brand refresh process is and the key components to make it happen

• How to refocus your company perception without losing valuable brand equity

• When each component of the brand refresh should occur

• How to manage potential confusion from your most loyal customers

With these questions answered, you can begin the process of rebranding or refreshing without losing

your core identity. Are you ready for your brand facelift?

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Launch SA

600 Soledad Street

San Antonio, TX 78205

View Map

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