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You Talking to Me? The Marketing of Higher Education

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OPEN BOOK: Minnesota Center for Book Arts

1011 S. Washington Avenue

Minneapolis, MN

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YOU TALKING TO ME?
THE MARKETING OF HIGHER EDUCATION

The competition between colleges and universities to attract bright, highly motivated students is intense. Understanding how to approach this young market involves the ability to track and interpret trends, behavior patterns, misconceptions, and both conventional and digital media preferences – learning to speak to them in a “voice” that excites and motivates.

Please join us as Daniel Dejan, Sappi’s North American Print & Creative Manager, explores the higher education vertical, providing insights, industry statistics, unique case studies, little-known myths and facts specific to higher education marketing.


5:30pm Reception, with food and beverages.


6:30pm Presentation
- Seating is limited.

RSVP on or before October 18.

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Location

OPEN BOOK: Minnesota Center for Book Arts

1011 S. Washington Avenue

Minneapolis, MN

View Map

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