Join us to learn how to navigate the changing digital marketing landscape! We'll focus on Search Engine Marketing (SEM), Audience Targeting, and Social Media Optimization (SMO). A continental breakfast will be provided to all attendees.
SEM | This is the foundation for a business to get exposure on search engines to drive more qualified consumers to their website. And did you know 35% of searches are not on Google? It's important to be visible in all searches relevant to your brand to help customers find you.
Audience Targeting | Utilizing available data about individuals' online behaviors, you can target your desired customers, delivering your message to just the right people.
SMO | Knowing which social media channels to use and targeting promoted posts to your ideal customers puts your brand in front of potential customers in a casual and interactive way. Since the average mobile user spends nearly 26 hours a month on social media apps, it's a space your business can't ignore.
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