YetiZen: Gaps in the Market and Taking Advantage of Emerging Spaces
Thursday, October 24, 2013 from 6:00 PM to 9:30 PM (PDT)
San Francisco, United States
Gaps in the Market and Taking Advantage of Emerging Spaces
In comparison to other technology industry, our gaming space is quite undeveloped. Every few years the entire industry evolves and morphs as we know it. This creates new gaps and emerging spaces within the game space. Smartphones have been around since the late 90s, however, unlike the market today it was significantly smaller and considered as an emerging space for gaming. Moreover, a developer had to forge relationships directly with the carriers. Any games that were developed for these platforms were only focusing on a niche market. The landscape has changed significantly from distribution, to monetization, to open stores, and more. From this, we understand that identifying the gaps in the market or emerging space at the right time is utterly essential.
Google Glass, SmartTV, Oculus Rift, neurotech, second screen, and more… Today, we see many new potential markets for gaming! Join us on Thursday, October 24th at 6pm, as we invite Jesse Janosov (ex-Zynga VP & GM) to help us explore all the foreseeable gaps in the market and identify potentials of the current emerging spaces for gaming!
6:00pm - 8:00pm --------------------------- Check-in / Networking Time
8:00pm - 9:00pm --------------------------- Jesse Janosov
9:00pm ---------------------------------------- Networking / Closing
Jesse Janosov started his career working on device drivers for DirectX. He then spent a while as a developer in the games division at Microsoft, shipping several titles, and working on nearly all technical and product developmental aspects of games, including: audio, graphics, tools, UI, test automation, general performance, physics, input, gameplay, and design. After spending several years as leading product development and working with many of Microsoft’s smaller development partners, he managed the development of their internal core shared technology that ultimately shipped in several of their first party titles.
After that, it was a brief detour back to Harvard for business school. He was then able to land with a great VC firm, and after a year there, jumped into Playdom. After the Playdom exit to Disney Jesse left to become CEO of RivetGames, where he were delivering IP/content to the core gamer audience across whatever devices or screens they are on. He then joined Zynga and is now, for the second time in his career, back in the startup game!
When & Where
YetiZen Innovation Lab
YetiZen is a key cornerstone of the game industry. It has two paws.
The first is the YetiZen Innovation Lab, a 20,000 square feet games innovation space in the heart of San Francisco that provides 150+ events for game developers including our popular San Francisco Game Developer’s Workshop series. We saw 10,000 attendees last year making YetiZen the largest regularly meeting game developer hub globally.
Second we run the YetiZen accelerator program, the only games focused accelerator program in existence. The accelerator has 150+ mentors, 50 angels and 9 VCs (including Tim Chang from Mayfield Fund and Phil Sanderson from IDG Ventures) who are the leaders of the game space. YetiZen has had 30 companies graduate from the accelerator program including Frenzoo makers of the world's first 3D fashion game for women (featured by Kindle and reaching top 20 iOS games) and YesGnome, a SIM and strategy game developer and the makers of the official Madagascar game.