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Nov 08

Year-End Online Fundraising: What You Need to Know [Webinar]

By Colin Delany

When and where

Date and time

Fri, November 8, 2013, 3:00 PM – 4:15 PM EST

Location

Online

Refund Policy

Contact the organizer to request a refund.

Description

December 31st is coming up fast -- and most U.S. nonprofits and charities raise the bulk of their donations in the last few weeks of the year. If you're preparing a year-end online donations drive, what do you absolutely need to know? What tools, techniques and tactics will give you the best chance of success at raising money online?

In this 75-minute webinar, we'll discuss the topics vital to year-end fundraising success, including:

  • Structure of a successful fundraising email
  • Types of appeals
  • Tailoring your appeals to your audience
  • Narrative arcs
  • Donor match programs
  • Small-dollar programs
  • Social media fundraising
  • List segmentation
  • A/B testing
  • Tips for implementation

After we're done, you'll have the tools you need to plan and execute your own year-end fundraising campaign, and you'll have plenty of lessons to carry into the year ahead. For more information, please contact Colin Delany at cpd@epolitics.com.

Tags

  • Online Events
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Year-End Online Fundraising: What You Need to Know [Webinar]


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Colin Delany

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