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Year-End Online Fundraising: What You Need to Know (Webinar)

Colin Delany

Thursday, October 30, 2014 from 2:00 PM to 3:30 PM (EDT)

Year-End Online Fundraising: What You Need to Know...

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Ticket Type Remaining Sales End Price Fee Quantity
Webinar ticket 31 Tickets Ended $15.00 $1.82

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Event Details

December 31st is coming up fast -- and most U.S. nonprofits and charities raise more funds in the last few weeks of the year than at any other time. If you're preparing a year-end online donations drive, what do you absolutely need to know? What tools, techniques and tactics will give you the best chance of success at raising money online? How can you make year-end fundraising work for YOUR organization?

 In this 75-minute webinar, we'll discuss the topics vital to year-end fundraising success, including:

  • Structure of a successful fundraising email
  • Types of appeals
  • Tailoring your appeals to your audience
  • Narrative arcs
  • Donor match programs
  • Giving Tuesday
  • Small-dollar programs
  • Social media fundraising
  • List segmentation
  • A/B testing
  • Tips for implementation

 

Skill level: Intermediate

After we're done, you'll have the tools you need to plan and execute your own year-end fundraising campaign, and you'll have plenty of lessons to carry into the year ahead. For more information, please contact Colin Delany at cpd@epolitics.com.

Have questions about Year-End Online Fundraising: What You Need to Know (Webinar)? Contact Colin Delany

When

Thursday, October 30, 2014 from 2:00 PM to 3:30 PM (EDT)


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Organizer

Colin Delany

Colin Delany is a 17-year veteran of digital advocacy communications and the founder and editor of Epolitics.com, a website that focuses on the tools and tactics of Internet politics and online advocacy. He works as a consultant to help nonprofits and campaigns leverage online and digital tools to achieve their communications and advocacy goals.

Delany has written three e-books, "How to Use the Internet to Win in 2014" (a comprehensive guide to digital advocacy and politics), "Learning from Obama" and "Online Politics 101". Launched in July of 2006, Epolitics.com received the Golden Dot Award as "Best Blog - National Politics" at the 2007 Politics Online Conference, and Delany was honored as one of "Ten Who Are Changing the World of Politics and the Internet" at the 2010 World E-Gov Forum in Paris.

A former staffer in the Texas Legislature, Delany has worked with advocacy groups and political campaigns to maximize their gain from digital communications tools since 1996. He also occasionally plays bass in a rock and roll band.

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