xFZK Hosts… Sean Low: The Perfect Egg

Many creative businesses extend their brand by creating a more accessible offering – the “Lite” version of their business. In this intimate virtual discussion, Sean Low reviews the pros & cons of starting such a new line of business and will show how many of these business lines actually hurt, rather than help a creative business. He will then highlight the types of new business lines that can actually reinforce the core creative business and help it grow. We call these new business lines “The Perfect Egg”. Sean will provide several examples of "Perfect Eggs" and point out challenges that await even for "The Perfect Egg".

Sean Low is the go-to business coach for interior designers. His clients have included Nate Berkus, Style Me Pretty, Sawyer Berson, Vicente Wolf, Barry Dixon, Kevin Isbell and McGrath II. Low earned his law degree from the University of Pennsylvania, and as founder-president of The Business of Being Creative, he has long consulted creative business owners. You may have read his answers to designers' most burning questions in his Business Advice column for Business of Home.