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Xconomy Forum: The Power of the Pivot


Tuesday, December 4, 2012 at 2:00 PM (PST)

Xconomy Forum: The Power of the Pivot

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Registration Ended $175.00 $0.00
Startup Special
For employees of startups less than 3 years old with 20 or fewer employees.
Ended $75.00 $0.00
Student Registration   more info Ended $20.00 $0.00
At the Door Ended $225.00 $0.00

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Event Details

Xconomy Forum: The Power of the Pivot

It's commonly said that Silicon Valley forgives failure. But it might be closer to the truth to say that it forgives near failure. If you're a startup founder, nobody wants to see you give up on your vision. Much better to pivot to a related idea while you've still got some capital in the bank.

The truth is that almost every successful company has pivoted at least once. In fact, the ability to pivot successfully might just be the single greatest talent a company can have. But can this ability be learned? What's the right time to change your product or your business modeland what are the ingredients of a great pivot?  

At this special half-day Xconomy event, you'll hear stories of pivots that workedand a few that failedfrom entrepreneurs and investors in the thick of the Bay Area's startup ecosystem. We'll bring founders and leading startup gurus on stage to share frank, insider stories that hit on the big questions: What's the difference between a product pivot, a business model pivot, and a whole-company pivot? When is a pivot justified, and when is it just a "mulligan," to use Mike Maples' term? Can a startup pivot too frequently, or too many times? How do you hold on to your higher purpose through a pivot?

The setting for this educational event will be PARC, the site of some of the most important technology innovations in Valley historyand the product of a successful pivot back in 2002, when Xerox spun it off as a contract-research subsidiary. We hope you'll join us for a productive afternoon of conversation and close analysis. 

Confirmed Speakers:
Steve Blank, author of The Startup Owner's Manual and The Four Steps to the Epiphany
Stephen Hoover, CEO, PARC
Rich Aberman, Co-Founder and COO, WePay
Conrad Burke, CEO, Innovalight (now part of DuPont)
Andy Chen, Co-founder and VP of Strategic Partnerships, PowerReviews (now part of BazaarVoice)
Duncan Davidson, Managing Director, Bullpen Capital
Sunil Nagaraj, Founder and CEO, Triangulate; Senior Associate, Bessemer Venture Partners
Will Price, CEO, Flite
Leighton Read, Venture Partner, Alloy Ventures
Adam Wiggins, Chief Technology Officer and Co-founder, Heroku (now part of
Cheryl Yeoh, CEO and Founder,


Registration & Networking: 1:00 - 2:00 pm
Program: 2:00 - 5:00 pm
Networking reception: 5:00 - 6:00 pm

Full agenda here

Tickets are transferable but not refundable.
To inquire about press registration, email




Silicon Valley Bank        Turnstone


Rock Health


Alexandria Real Estate Equities

Cubist Pharmaceuticals • IDA IrelandKauffman Foundation
Latham & Watkins • Silicon Valley Bank • SRI International 

ARCH Venture Partners • Avalon VenturesPolaris Venture Partners

Have questions about Xconomy Forum: The Power of the Pivot? Contact Xconomy

When & Where

PARC, George E. Pake Auditorium
3333 Coyote Hill Rd
Palo Alto, CA 94304

Tuesday, December 4, 2012 at 2:00 PM (PST)

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Xconomy is a news and events organization focused on the innovation hubs of Boston, Boulder/Denver, Detroit/Ann Arbor, New York, Raleigh-Durham, San Diego, San Francisco, Seattle, Texas, and Wisconsin. It is dedicated to providing business and technology leaders with timely, insightful, close-to-the-scene information about the local personalities, companies, and trends that best exemplify today’s high-tech economy. Xconomy is staffed by world-class journalists and media professionals, and supported by “the Xconomists,” who include some of the world’s leading innovators. Get to know them and the Xconomy team at

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