Registration and Continental Breakfast
Welcome and Introductions
Catherine Carbone Rogers, WSPRA President
Chief Communications Officer, Highline Public Schools
Social Media Engagement: Measuring What Matters
Warren Kagarise, Communications Coordinator, City of Issaquah
Government agencies at all levels are launching social media strategies, but one area that remains elusive is data to show its effectiveness. One of the trickiest questions facing social media managers throughout the public sector is, “Is this working?” Knowing how to maximize your social media presence to create success — including stakeholder engagement and building trust among your audience — is key. Through examples of what worked (and what flopped), learn how the City of Issaquah developed, implemented and now continually evaluates its social media programming to foster engagement, enhance customer service and build community.
10:30 - 12:00 Breakout Sessions - Choose one
Content Creation & Curation
As we all know, using social media is vital to promoting schools and engaging families. But how do we generate enough content to keep our accounts active, relevant, and interesting? In this session, learn how Highline Public Schools curates content to grow its social media engagement, generate community support, and send a clear and consistent message. Attendees will gain an arsenal of content ideas and quick-tips for maximizing engagement. You will also learn how these tips were used to plan and execute a powerful month-long social media campaign that reached more than 100,000 people.
Facebook is Live... Are You?
You’ve seen your Facebook feed full of live videos. You may have read that live-streaming is only going to become more important to building credibility and engagement. In fact, using Facebook’s livestream feature can even help you reach more of your Page “likes.” In this workshop you will learn tips and tricks to get comfortable using your phone to live stream, discover what to use Facebook Lives for so you have dozens of potential topics AND the basic gear to give your livestreams a professional boost for minimum cost so it will look and sound polished. You'll walk away with a plan and the confidence to go Live on Facebook!
Lunch and Networking
1:00 - 2:30
Communications Director, Office of Superintendent of Public Instruction
Communications/Public Relations Director, Kennewick School District
Congress has reauthorized ESEA, replacing No Child Left Behind with the Every Student Succeeds Act (ESSA). OSPI Communications Director Nathan Olson will give us an overview of ESSA, which gives states more flexibility in their accountability plans. He will update the ESSA timelines, including when the state expects to submit its plan to the Department of Education.
He will also provide relevant legislative updates.
Finally, Nathan and Robyn Chastain, the Kennewick School District communications and public relations director, will talk about ongoing efforts for the Statewide Teacher Recruitment Marketing Campaign. The campaign begins this spring and has strong district relevance. We will be providing an overview of the campaign as well as soliciting any advice you might have for us on sustaining the momentum.
A special thanks to our sponsors: