Writing Messages That Matter - November 17, 2017
Event Information
Description
Have you ever wondered if there is a method to the madness of creating messages to achieve your advocacy objectives? Is it best to convey urgency? Emotion? Solutions? How do you explain “the why” with today’s short attention spans. Can a single message stay relevant with today’s always-on audiences and 24-hour news cycle? Whether you’re trying to reach the Hill or your grassroots audience, we’ll hear from experts on what you can do with messaging to make an impact.
Brad Todd – Author, “The Great Divide”; Founding Partner, On Message, Inc.
Sherry Whitworth – Executive Vice President, VoterVoice
Seth Turner – Director of Citizen Engagement, Congressional Management Foundation
Rob Jordan – Director, Political and Legislative Grassroots, American Medical Association
Tracy Viselli - Senior Advisor of Strategic Communications, Brookings Institution
Justin Wallin – CEO/Pollster, J. Wallin Opinion Research
Travis Gianchetta – Partner, Beekeeper Group
Organizer Advocacy Leaders Network
Organizer of Writing Messages That Matter - November 17, 2017
The ‘Advocacy Leaders Network’ is a workshop series to assist grassroots and government relations professionals in research, strategies, and practices with the goal of enhancing relationships, communications, and understanding between citizens and Congress. This goal is achieved by providing advanced advocacy education through professional development and networking opportunities for the public affairs community. The series is hosted by the Congressional Management Foundation (CMF), produced by Beekeeper Group, and sponsored by FiscalNote.
