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Writing Messages That Matter - November 17, 2017
Fri, November 17, 2017, 8:30 AM – 12:00 PM EST
Have you ever wondered if there is a method to the madness of creating messages to achieve your advocacy objectives? Is it best to convey urgency? Emotion? Solutions? How do you explain “the why” with today’s short attention spans. Can a single message stay relevant with today’s always-on audiences and 24-hour news cycle? Whether you’re trying to reach the Hill or your grassroots audience, we’ll hear from experts on what you can do with messaging to make an impact.