More than a decade ago, thousands of communicators and other professionals flocked to Shel Holtz's one-day workshop, "Writing for the Wired World." Shel was among the first to translate research into practical strategies and tactics for producing great web content.
We are now in the throes of another major shift, this time to mobile screens. And once again, you can throw the rules that work on the web right out the window. New research and trends have revealed approaches to make content sizzle on smartphone screens so your audiences will read it rather than swipe past it.
In this one-hour webinar, Shel will share some of the most important research about how people read on smartphones and share tips to help you write content your readers will absorb.
Shel will take your questions in real time during the webinar, which you will also be able to watch again (and again and again) at your convenience via video replay.
Participants will also receive a one-page quick reference guide to the most important tips for writing for mobile screens.