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Write for Readability in Minneapolis

Ann Wylie

Tuesday, June 4, 2019 at 8:00 AM - Wednesday, June 5, 2019 at 4:00 PM (CDT)

Write for Readability in Minneapolis

Ticket Information

Ticket Type Sales End Price Fee Quantity
Two days of training
Jun 5, 2019 $1,195.00 $0.00
Silver level plus: get $281 worth of learning tools for $100. Save over $181!
Jun 5, 2019 $1,295.00 $0.00
Gold level plus: get a $297 subscription to RevUpReadership. Save over $370!
Jun 5, 2019 $1,395.00 $0.00
Platinum level plus: get a 1-hour consult with Ann ($750 value). Save over $700!
Jun 5, 2019 $1,795.00 $0.00

Share Write for Readability in Minneapolis

Event Details

Readability workshop in Minneapolis

Master proven-in-the-lab techniques for making every piece you write easier to read and understand …

Workshop Agenda

Let’s start with the bad news: More than half of American adults have basic or below basic prose skills, according to the Department of Education’s latest literacy test.

That means they can sign forms, compare ticket prices for two events and look up shows in a TV guide. But they have trouble finding places on a map, calculating the cost of office supplies from a catalog and comparing viewpoints in two editorials. How well are we reaching these folks with our messages?

In this environment, how do you reach the average American adult who reads at a 7th to 9th grade level — or less?

Learn to reach more readers in our Write for Readability workshop. You’ll learn to make your messages measurably more readable when you master 130 years of clear-writing best practices.


  • Reach Real Readers: What can your readers really read?
  • Cut Through the Clutter: Boost reading ease with a readability test tool.
  • Take the Numb Out of Numbers: Make stats understandable, interesting.
  • Start Making Sense: Get the gobbledygook, jargon & gibberish out.


PRSA members: Earn 4 APR maintenance points!


Daily schedule

8:15 a.m. Registration
9 a.m. Workshop begins
Noon Lunch
1 p.m. Workshop resumes
4 p.m. Workshop ends


Select your VIP level

Silver ($1,195)

  • Two days of training
  • Lunch each day (Please do let us know about your dietary issues and aversions when you register)
  • Coffee and tea each morning
  • Workbook for capturing your ideas and insights


Gold ($1,295)

Get $260 worth of learning tools for just $100:

  • Everything at the Silver level
  • $260 worth of learning tools
    • Clarify Complex Copy toolkit, a $127 value
    • Cut Through the Clutter manual + cheat sheet, a $49 value
    • Start Making Sense manual, a $49 value
    • How to Develop an Approval Process, a $17.50 value
    • Block Busters handbook, a $17.50 value


Platinum ($1,395)

Get $297 worth of additional learning tools for just $100:

  • Everything at the Gold level
  • 12-month subscription to Rev Up Readership, a $297 value


Diamond ($1,795)

Get follow-up support — plus an exclusive conversation with Ann: 

  • Everything at the Platinum level
  • 1-hour one-on-one phone consult with Ann after the workshop (a $750 value)

Sorry: only 10 Diamond tickets available!



Q. What are some of the hotels nearby?
A. Some hotels near our Master Class venue are:

Please contact hotels directly for room rates and booking.

Q. How do I get there? Where do I park?

A. Directions, Maps and parking information.

Q. Do you offer any discounts?

A. We have no doubt that the Master Class will be the best money you invest this year on your professional development. But here are four ways to save:

  1. Save $100 if you’re a Rev Up Readership member. (Join Rev Up Readership.)
  2. Save $100 each when you bring two or more colleagues. (Big group? If you have 10 or more colleagues who would benefit from training, contact Ann to schedule a customized, in-house writing workshop.)
  3. Save $50 each when you bring one colleague.

To summarize:

 Silver $1,195Gold $1,295 Save $100+Platinum $1,395 Save $300+Diamond $1,795 Save $700+
Training, lunches, workbook
$260 worth of learning tools for $100  
$297 subscription to Rev Up Readership for $100 more    
A 1-hour one-on-one phone consult with Ann ($750 value)      

Q. I booked my ticket without applying the discount code. Or I received the code after booking the ticket. Can I get a refund for the discount?
A. Sorry, but you need to apply the discount code when you purchase. We are not able to apply discounts after the fact.

Q. I booked my individual ticket, and now I’m bringing colleagues. Can I still get the group discount?
A. Please email us, and we’ll send you a special discount code your colleagues can apply to get the discount.


Q. May I pay by check or purchase order?
A. Yes, please contact us at Let us know how many and what type of tickets you need, attendee details and your preferred payment method. We will issue an invoice or purchase order if you need one.


Q. Should I bring a laptop?
A. Yes, please bring one. You’ll need it to edit your work and get feedback from your peers and me.

Q. Should I bring my writing sample to the workshop?
A. Yes, please bring your writing samples to the workshop. You’ll write, rewrite and edit and leave with a totally rewritten piece.

Q. How do I contact you?
A. Please email us at


Q. May I update my registration information?

A. Yes. Please go to Evenbrite and update your registration information and dietary information.

Q. Should I bring my printed ticket to the workshop?
A. Yes, please bring a copy of the ticket to the workshop.

Q. What is the dress code for the workshop
A. Business casual.

Q. Do you accommodate special dietary preferences?
A. Please specify your dietary preference when you register.


Q. Can you you accommodate special needs (accessibility, nursing mothers, etc.)?
A. Yes, we will do everything we can to accommodate your request. Please contact us by email and let us know what you need

Q. Will you sell my personal information?
A. No. We never share personal information with other companies.


Q. Do you have any advice on what to tell my boss about why I should attend this writing workshop?

A. Here is a draft letter that you can use to help convince your boss. Also attached is a one page fact-sheet about our workshop.


Q. Can I cancel my ticket if I can't make it?
A. Can’t make it? Please feel free to send a colleague in your place. No charge for substitutions. If you must cancel via email:

  • by April 4 and receive a full refund, minus a 20% handling fee.
  • by May 4 and receive a 75% refund.
  • Sorry, no refunds after May 4. 

Have questions about Write for Readability in Minneapolis? Contact Ann Wylie

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When & Where

Lumber Exchange Event Center
10 S 5th St #300,
Minneapolis, MN 55402

Tuesday, June 4, 2019 at 8:00 AM - Wednesday, June 5, 2019 at 4:00 PM (CDT)

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Ann Wylie

Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

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