Wrangling Your Millennials! EverTrue's first in-person webinar, a "Lifeina...

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290 Congress Street

7th Floor

Boston, MA 02110

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EverTrue invites you to our first ever in-person Webinar, a "Lifeinar", if you will!

This exciting afternoon focused on Wrangling Your Millenials, will bring the listserv to life through discussion, sharing and practical application to enhance your advancement toolkit with a hands-on Lifeinar.

We aim to bring together advancement professionals to specifically focus on how to engage and confront all things “up and coming” — both alumni and technologies. The discussion will seek to understand a changing philanthropic landscape: Are we underestimating millennials? How do we engage current students before they become alumni? What tenants of fundraising do we need to maintain? The structure will be a combination of interactive group activities and open discussions.

Come prepared to share ideas and walk away with creative solutions and new friends. Please feel free to share this event with colleagues.

Many thanks to Middlesex School for their help in creating this event.


1:30pm - Arrival and Networking

2:00pm - Welcome

2:15pm - Small Groups:

Creating a Campaign · Biggest obstacles · Goals for campaign · Communications · Timeline

2:45pm - Discussion on Social

Where are millenials getting their information? What are you using? Who manages? Who owns what accounts? How can we combine forces?

3:00pm - Case study and Discussion:

Caitlin Donnelly, Assistant Director of Annual Programs and Social Media at Milton Academy, will present their social media strategies and take questions about what they are doing and looking ahead to.

3:30pm - Brent Grinna, Founder and CEO of EverTrue, presents "LinkedIn for Advancement"

4:15pm - New Initiatives Presentation and Discussion

· Video - Vine, Wistia, etc. · Events - Paperlesspost, Eventbrite · EverTrue · Other

4:45pm - Closing followed by wine, cheese, and networking