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World Peace Day

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Green Point Lighthouse

100 Beach Road

Cape Town, WC 8005

South Africa

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PRESS RELEASE: When it’s Cool2BeKind: Kidz2Kidz takes a stand against bullying on World Peace Day

Bullying has been around since the beginning of time, and the real-world effect it has on people – specifically children – can be devastating.

One non-profit organisation looking to take a stand against this cruel reality is Kidz2Kidz, an NGO focused on uplifting South African children – and the same organisation that brought us the Santa Shoebox Project.

Kidz2Kidz’s year-long programme ‘Cool2BeKind’ not only aims to educate and create awareness, but also to provide resources to those who are victims of bullying. The project teaches parents and educators how to identify the signs of bullying, and what to do if it takes place. And to ensure the message of kindness is constantly communicated to learners, the Cool2BeKind team provides training programmes where they train educators about how to conduct anti-bullying sessions in their classrooms, and schools.

As part of its Cool2BeKind anti-bullying drive, Kidz2Kidz is hosting a peaceful gathering at the Mouille Point lighthouse in Cape Town on World Peace Day (Thursday, 21 September) at 12pm, alongside Western Cape learners.

The organisation is calling on the public to join them at the lighthouse in taking a stand against bullying.

Dee Boehner, Founder and National Coordinator at Kidz2Kidz, says, “With the rise of social media, bullying has taken a cruel new turn enabled by highly-visibility platforms and exacerbated by the sense of perceived anonymity a perpetrator feels from behind a computer screen.

“Those who suffer the most are the ones who are not yet fully equipped to handle persecution and the accompanying emotional turmoil – children, adds Dee. “Therefore, it is critical for us to start the education process at school level, if we want to see a difference in the generations to come.

“It is equally important for us to also start making a noise in the broader community, that will assist in changing the current narrative where victims are led to believe that bullying is a normal, adolescent rite of passage.”

Attendees are welcome to donate and collect Kindness Heart Badges from the Kidz2Kidz team at the peaceful gathering. Each donation of R25 will help raise funds for the Cool2BeKind anti-bullying workshops with children in schools.

For more information on how you can get involved, please visit www.kidz2kidz.co.za

ENDS

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Green Point Lighthouse

100 Beach Road

Cape Town, WC 8005

South Africa

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