Workshop: Why Email Marketing Works and How to Build Your Email Strategy

Is email marketing still important? Despite what some business owners think, marketing emails don’t have to be boring!

It’s been proven that email marketing is still a highly effective channel for lead generation and customer acquisition.

But once you understand the value of email marketing, it can be a challenge knowing where to start. There’s a lot to do, from coming up with a content strategy to building your email contact list.

Build Your Email Marketing Strategy

Join Kara Williams, Content Strategist from the Marketing Collective, and Claire Motz, Digital Marketing Specialist from VEGA Americas, for an interactive workshop to help jumpstart your small business email marketing strategy.

Attendees will learn:

• Why email marketing? Does it really work?
• Getting started with your content strategy
• How to target your audience
• Tactical tips for building an email list form the ground up
• Find the right email tool for the job

Who should attend:

• Entrepreneurs
• Small business owners
• Anyone new to email marketing
• Marketers tasked with building an email marketing strategy

After the workshop, attendees will receive 1) a recording of the event and 2) an "Email Build and Send Checklist” to make sure you feel confident about every email you send.

Meet your presenter:

KARA C. WILLIAMS | CHIEF CLIENT STRATEGIST

Kara Williams is a mission-minded, business strategist with 15+ years’ experience in communication, marketing, and organizational leadership.

Before starting The Marketing Collective in 2015, Kara had spent years at Cincinnati-based agencies developing and implementing marketing plans for Fortune 500s to start-ups with one-person staffs.

She has led brand development efforts and strategic marketing initiatives across virtually every industry sector - health and pharmaceuticals, construction, travel and leisure, higher education, municipal, nonprofit, professional services, and more.

Under Kara’s leadership, The Marketing Collective excels at marketing strategy, research, visual and verbal branding, content marketing, website design and development, SEO and SEM.

Kara and her husband, Wade, are the proud parents of two little girls. When she isn’t working she enjoys spending time with them traveling and riding horses, unless there is a global pandemic -- in which case she enjoys drinking White Claw on her couch.