Workshop: Startup to Scaleup Toolkit

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PwC Melbourne

2 Riverside Quay

#Level 18

Southbank, VIC 3006


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Startup to Scale Up Growth Workshop: R&D Tax Incentive, PR, Valuations and IP Law Essentials

Are you running a tech startup that is gearing up for its next phase? Are your priorities focused on hitting new revenue targets, broadening your product roadmap and scaling in new markets? Perhaps you're setting the foundations for expansion, building a brand name and amplifying your reach.

As an innovative startup, you’ll be faced with the challenges of running your business, measuring your business' worth and raising capital, protecting your IP and promoting your offering.

This interactive workshop provides an introduction and practical walk-through for some of the key focal areas startups encounter as they move into scale-up phase.

Presented by industry leaders, the program equips founders with a toolkit of essentials around R&D tax, public relations, accounting and legal to support and drive growth in the Australian market.

Who should attend:

Founders/entrepreneurs in established startups to early revenue-generating technology companies, post MVP with a customer base and notable local market traction.

What's included:

  • Workshops from 4 well regarded professionals speaking about their area of expertise

  • Tangible advice and interactive time with the experts

  • A small group of no more than 30 attendees

  • A light breakfast

  • Opportunity to redeem the price of the ticket against a service from each of the host companies (valid for single use, per company)

Experts from PwC’s Nifty Grants, LaunchLink Communications, Standard Ledger and Wrays will each present a specialised session, covering the areas of:

  • R&D Tax Incentive: Determining your eligibility to claim the R&D Tax Incentive can be a challenge. Hear from PwC’s Nifty Grants senior R&D specialist, Jeremy Worthington, as he explains the legislation, including the most recent updates from AusIndustry; how to determine your eligibility - what is and is not considered research and development under the legislation; how and when to claim FY19 R&D expenses; options available to complete your claim and what to expect of the process; maximising your claim vs completing an accurate claim; R&D claim audits and reviews - an explanation and how to approach it; setting up for future claims.

  • Public Relations: How do you gain credibility and awareness as a small company that help to acquire users, lock down funding and secure strategic deals? How do you get the media to notice you and what are they interested in writing about? LaunchLink will cover how to build a brand narrative and take the first steps to getting your story into the press.

  • Valuations: They say valuation can be as much an art as a science, and there is definitely a psychology at play during capital raising negotiations. Standard Ledger will run through 4 ways of valuing your startup to give you an operating range of valuation as a base to negotiate from.

  • Intellectual Property: What is an IP strategy and its role in helping to achieve high business growth? Hear from Wrays’ intellectual property expert, Adrian Huber as he demystifies the topic of intellectual property, putting it into a business context and sharing tips and best practices to help you protect your brand and the value of your intellectual property to support business scale up.

About the speakers:

PwC’s Nifty Grants: Jeremy Worthington - Nifty Grants Product Lead & Senior R&D Specialist

A Chartered Mechanical Engineer, Jeremy has specialised in R&D Tax Incentives for the last seven years. During that time he has worked with large and small clients across a whole range of industries. He's a classic car enthusiast and has owned over 30 different cars over the years. He's also a keen cook and has his own cooking blog. (We like wide-ranging skills in the Nifty team).

PwC’s Nifty Grants is a simple and affordable way for startups and emerging companies to claim the R&D Tax Incentive. Our secure, cloud based platform, built and backed by PwC, has collectively helped hundreds of early stage Australian companies access more than $30mil in grants and incentives. We’re proud to offer an accessible and user friendly tool to complete your R&D claim coupled with transparent upfront pricing and the trust of Big 4 expertise and experience. And, if you’re not eligible, we won’t charge you a cent.

LaunchLink Communications, Felicia Coco, Co-founder and Director

Felicia Coco is a tech PR expert and the co-founder of LaunchLink Communications. She has worked to build the reputation of some of the world's most recognisable tech brands across Australia, APAC and USA.

LaunchLink Communications is a leading PR firm for high-growth technology companies. With deep experience working with the world's brightest innovators from Silicon Valley to Sydney, the firm is committed to telling the stories of businesses and leaders defining our future. LaunchLink specializes in public relations, communications strategy, and creative campaigns that build credibility, awareness and drive business growth. With offices in Melbourne and San Francisco, LaunchLink provides tailored advisory to a portfolio of local and international clients.

Standard Ledger, Remco Marcelis, Founder

Remco lives and breathes startups. He’s not your typical accountant, which is why he founded Standard Ledger - an accounting firm dedicated to startups. Remco’s career combines management consulting experience gained over 10 years in multinationals like Accenture and PricewaterhouseCoopers, with experience at the coalface as a full-time CFO inside tech, medtech and crypto startups and as a virtual CFO for others.

At Standard Ledger, we’re as passionate about startups as you are. We know founders need accounting services that scale as you grow. We know you need an accountant that offers more than ticking boxes at tax time, like help with R&D, valuations, capital raising, financial modelling and other virtual CFO services. And we know you can’t stand hidden fees or locked-in contracts. That’s why we are committed to fixed, open and transparent pricing. Along with our experience in the startup world, it's our connections that can count for you. We can introduce you to our partner lawyers, grant consultants, insurance brokers, accelerators and more. Get in touch to see how we can help your business.

Wrays, Daniel Beck, Intellectual Property Specialist

Dan is an IP specialist with a background as a patent attorney. His former experience at the Australian Patent Office (IP Australia) provides him with an insider’s perspective on patent prosecution and oppositions to grant, as well as prior art searching and examination practice in Australia. He is a big believer in the use of data and reporting to help inform strategic decision making loves helping his clients to realise maximum value from their IP as it matures.

Wrays is the independent IP specialist firm of choice in Australia - bringing together the right combination of experts to support innovators to protect, grow and defend their intellectual property around the world.


Those who register for this event consent to receive communications from each of the four companies hosting the event

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PwC Melbourne

2 Riverside Quay

#Level 18

Southbank, VIC 3006


View Map

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