The session will explore challenges faced by small businesses with hyperlocal marketing and their approach to solving them. David Hirschman from Street Fight, Nick Dellis from Weebly, Gerardo Aristizabal from HelloDotNYC and Claudio Schapsis from Georillas will comment on Social Media Marketing, the Local-Mobile Economy, and other challenges faced by small local businesses today.
David Hirschman, Co-founder & COO of Street Fight
David has worked in online media for a decade and a half. He previously was news editor at Mediabistro, online editor at Editor & Publisher, and a reporter for Metro NY. He has also written and edited for Wired, The New York Times, Ad Age, Forbes Traveler, New York magazine and many other online and offline publications. He lives in Providence, Rhode Island.
Claudio Schapsis - Founder of Georillas
Claudio Schapsis is the former Chief eXperience Officer and Marketing director of Ripley’s believe it or Not, Times Square and founder of Georillas, a strategic mobile/hyper-local marketing group that works with businesses, agencies, and CMOs to implement mobile and location-based strategies into their marketing mix. His customers range from multi-local chains (i.e. Subway Argentina), multi-stores places (i.e. Grand Central Terminal), and diverse sole location businesses in different vertical.
Schapsis also advises start-ups in Location Services projects, Indoor Navigation, Mapping, and others.
He is a frequent speaker on mobile/location based marketing topics. He has given keynote and general session presentations at more than 20 events and institutions like Fordham, Pace, and Columbia University.
Schapsis serves as member on the Board of Directors of MENG, a national organization of over 1,500 top-level marketing executives, and Creative Art Works, a non-profit that improves the lives of under-resourced kids in Upper-Manhattan through the arts.
Gerardo Aristizábal - Founder & Managing Director of Central Comercializadora de Internet S.A.S
Gerardo Aristizábal Peraza is a Serial entrepreneur, founded ELIBOM.COM in 2003, one of the leading companies providing A2P delivery of SMS messages in the Andean region. In 2009, founded domain registrars MY.CO and MI.COM.CO, to support the relaunch of the .CO domain extension. Won the rights to the .BLOG new domain extension that will launch in 2016. Supported the launches of .NYC and .MIAMI through HELLO.MIAMI and HELLODOT.NYC as local community driven registrar.
Nick Dellis - VP Business Development of Weebly
Nick Dellis (@Nick_Dellis) is VP of business development at Weebly, the website builder that's given over 30 million people around the world the freedom to create a beautiful website, blog or online store. Nick is a proud Australian (who moved to New York in 2004) and enjoys the challenge of taking high potential Internet companies to the next level.
Lori Anne WardiVice - President of NeuStar, Inc.
Lori Anne Wardi is a co-founder of the company behind the global launch and management of the .CO domain extension. In her role of Vice President of Brand for .CO, Lori Anne is responsible for all matters involving brand strategy, business development, premium domain strategy and global communications. In the four years since its launch, .CO has become the home to a thriving community of innovators, entrepreneurs, businesses and brands who together are building the future of the Internet, including VINE (Vine.co), Angel List (Angel.co), 500 Startups (500.co), Brit + CO (brit.co), Twitter (t.co), Google (g.co) and Biz Stone’s new search engine, Jelly (jelly.co), among many others. Currently there are over 1.6 million .co domain names registered by individuals and businesses in more than 200 countries and territories worldwide.
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