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WORKSHOP ON ADVANCED EMAIL MARKETING:

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HCA Learning Centre. Acme House 2nd Floor, 23, Acme Road, Ogba, Ikeja, Lagos

Nigeria

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Program Overview
E-mail marketing is a cost-effective and highly engaging part of the digital marketing mix. It is also one of the most challenging due to the issues of spam, changes in user interactions with e-mail, mobile usage for e-mail and the fast changing digital environment.
This course offers an advanced and practical guide to getting the most from e-mail campaigns using the latest techniques and tools.

For Whom:
Marketers looking to improve the results of their e-mail marketing campaigns by going beyond the basics.

Learning Objectives:
At the end of the program, participants will be able to;

Plan and execute effective e-mail campaigns from initial concept to analysis.
• Identify the most suitable e-mail marketing tools for your campaign.
• Integrate your e-mail campaigns with your other marketing activities.

COURSE CONTENT

ðSetting up Email Marketing
o ISPs, Hosting Facility, IP/DNS, Shared vs. Dedicated Ips.
o White-listing, Response Handlers, Bounces
Effective Email Content
o Conversation, Relevance, Incentives, Timing, Creativity
o Email template model, o Best Practice
ð Resources To Do Situational Analysis and Progressive Updates
o Complete Email Marketing Toolkit, Digital Marketing Strategy Toolkit
o Email Contact Strategy Template, Email Campaign Calculator
o Email Marketing Health Check, spam testers, and deliverability issues.
ð Inbound Marketing
o Attracting your Potential Customers into Conversion Funnel
§ Various Ways To Build Reach Through Digital Marketing
§ What are your Engagement Magnets?

ð Landing Page
o Conversion Oriented Landing Page Design
ð Conversion Optimization Patterns For Engaging Website Visitors
ð Converting Your Prospects Into Leads Using Emails

o What is Audience aggregation? And What is its Benefits
o How to do Audience Aggregation Through Email
ð Conversion Optimization
o Role of Conversion
o Understanding Customer Psyche
o User Flow and Online Persuasion
ð Life Cycle Emails
o Life Cycle Emails: What and Why?

RESOURCE PERSONS

Abiola Abimbola Kabiru (MBA) – Managing Partner, SDG Consult Ltd. Abiola is seasoned IT Consultant with over 12 years experience. He holds a B.Sc (Hons) from University of Ilorin., PGD Computer Science from Lagos State University and Master of Business Administration (MBA) from University of Lagos. He is a Project Management Pro (PMP), Digital Marketing Professional, Google Partner, Oracle Certified Professional. Mr. Abiola has a strong passion for eBusiness Development and Digital Marketing. He will bring his experience to bear on this programme.

WORKSHOP FEE:
N70,000 per participant, VAT- N3,500.
Note: this covers Workshop Fee, Full Break fast, Lunch, course materials and certificate of attendance.
Payment should be made in favour of Human Capital Associates.
Payment can equally be made into our Accounts:
Account Name : Human Capital Associates
Keystone Bank Ltd. Account No:1005378262

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Location

HCA Learning Centre. Acme House 2nd Floor, 23, Acme Road, Ogba, Ikeja, Lagos

Nigeria

View Map

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