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Workshop: Introduction to media advocacy for non-profits

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Galen Centre for Health & Social Policy

Suite C-13A-12, Block C

Scotts Garden, Jln Klang Lama

Kuala Lumpur, Kuala Lumpur 58100

Malaysia

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Workshop: Introduction to media advocacy for non-profits


DATE: Saturday, 21 October 2016
WHERE: Galen Centre for Health & Social Policy, Suite C-13A-12, Block C, Scotts Gardens SOHO, Jln Klang Lama, 51000 Kuala Lumpur
TIME: 0900 - 1700 hrs
FEE: RM 80 per person (Only 10 seats available)

Language: English & Bahasa


Not sure whether its worth engaging with the Malaysian media? Uncertain how to pitch your story or wondering why nobody from the media attends your events? Interested to learn on how to position your organisation to speak out on a particular issue?

Advocacy is in the lifeblood of any non-profit organisation. It is necessary to advance causes and agendas, secure and sustain much needed resources, improve lives, engage supporters and funders, as well as empower and strengthen communities. The media can amplify advocacy messages to the public or influence key decision makers. Media advocacy is a critical component of advancing issues-based advocacy. However, working with media can often feel difficult, intimidating and antagonistic.

Come learn skills which will allow you to better prepare to advocate for your non-profit organisation and your cause, using the media as an extension of your work. Join this intensive training and get ready to feel confident in your interactions with members of the media whether you are sending out a press statement, pitching a story or building relationships with journalists and editors.

Participants will hear from seasoned advocacy communications professionals, senior journalists and experienced activists on what makes for a strong relationship and effective issue advocacy in the media.

What you will learn:

  • Understanding the media landscape in Malaysia

  • What is media advocacy and why you should engage?

  • How do you engage and what does it involve

  • Building relationships with media practitioners

  • Practical tips, skills and tools for engagement with media

Who should attend:

  • Communications staff from non-profit organisations

  • Volunteeers with non-profits

What you will get:

  • Workshop notes & references

  • Certificate of attendance

Presenters:

  • Azrul Mohd Khalib, Founder & CEO, Galen Centre for Health & Social Policy

  • Nisha Ayob, Programme Director, SEED Foundation

  • Boo Su-Lyn, Assistant News Editor, Malay Mail Online

To register:

  • Go to the Eventbrite page to register
  • Please remit your payment of RM 80 into the following account and send a copy of the payment receipt to admin@galencentre.org

To make payment:

Account Name: Social Health Analytics Sdn Bhd

Bank: AmBank (M) Berhad; Branch: Jalan Raja Chulan, Kuala Lumpur

Account No: 8881 0210 48697

Reference: Media Advocacy WS


For more information, please contact Galen Centre at 03 7972 2566 or email admin@galencentre.org.

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Date and Time

Location

Galen Centre for Health & Social Policy

Suite C-13A-12, Block C

Scotts Garden, Jln Klang Lama

Kuala Lumpur, Kuala Lumpur 58100

Malaysia

View Map

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