CA$70 – CA$100

WORKSHOP: How To Design A Social Media Strategy Strategy For Your Business

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Location

Belgo Building

372 Rue Ste-Catherine O.

Montréal, QC

Canada

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Refund Policy

Refund Policy

Refunds up to 1 day before event

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Description

About this workshop

Running social media for your business is very different to posting on your personal account: it requires a strategy so you can ensure you’re meeting your business goals. In this 3-hour workshop, you will learn how to design a social media strategy for your business, how to plan your content, design tactics so you are putting your time and energy in the right place and learn how to measure those results in a way you’ll be able to interpret and understand.

Takeaways:

  • Learn how to develop and implement a social media strategy.

  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.

  • Define and track the KPIs most relevant to your business.

  • Describe the difference between major social media platforms.

  • Identify which platforms to use for your business.

  • Explain the difference between publishing, listening, and reporting tools.

  • Create a weekly content calendar for your business.

Past student reviews:
“Great, engaging course. Rachel has a wealth of knowledge with a fun approach to social media.” – Morgan S.

“Would definitely recommend. Easy to learn, fun and engaging. Made you think throughout the entire class.” – Jess

“Great ideas and covers a lot of content in a short amount of time. Loved the creativity exercises! I will take the theory further for our organisation.” – Laura H.

“great course… full of exercises, and activities …thank you so much Rachel :)”– Ghana A.

Who is this course for:
Are you a small business owner looking to make your social media channels more effective? Join us on the course.
Are you in marketing manager who wants to ensure they are using best practice to reach their targets? Come along to refine your strategy.
Are you a social media manager juggling too many accounts and you’re after some clarity in your approach? This is the course for you.

Prerequisites:
It is recommended that students have a basic understanding of social media and have had some experience running business social media accounts.

Requirements:
Please bring a pen and paper or something to take notes. We will be working big picture ideas, so a laptop is optional.

This is a hands-on workshop where you step through designing a strategy for your business or project. This course will be less effective if you don’t have a project to focus on for the duration of the workshop.

Location:

Belgo Building, 372 Rue Ste-Catherine O.

The suite number will be emailed to ticket-holders with their ticket.

How to get to the venue:

Accessible via the Place des Arts metro, Place D'armes metro, 80 bus

Additional Notes:

Please note the workshop will be presented in English.

A minimum of 4 participants are required for a workshop to proceed. The venue is subject to change if there are under 6 participants. For any changes to the workshop, participants will be given 72 hours notice.

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Date and Time

Location

Belgo Building

372 Rue Ste-Catherine O.

Montréal, QC

Canada

View Map

Refund Policy

Refunds up to 1 day before event

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