Data-as-a-Service (DaaS) empowers organizations to use their digital & information assets to create cash flow through the provision of data and analytical content. DaaS products and business models are already revolutionizing industries - from manufacturing to advertising to financial services and beyond.
This workshop will be a one-day jump-start for your next DaaS product. Through activations and real-world case studies, you will learn step-by-step how different companies monetize their digital & information assets. Simulations and feedback will be used to teach you hands-on how to use Lean Canvas and other tools to formulate and validate your ideas.
Bringing a DaaS product to market both internally in your organization and externally to customers necessitates experimentation and structured learning. You will practice using hypotheses and data to learn from experimenting in uncertainty in order to validate and plan your go to market strategy.
Who should come? Professionals and teams from companies, non-profits and governmental organizations are welcome. We ask BI & business consultants not to apply.
Elizabeth Press is founder of D3M Labs, a consultancy that empowers organizations to cultivate strategic advantages and monetize digital assets by creating and marketing digital products. Organizations D3M Labs has worked with include Mondelez, Betahaus, Accelerate Korea, IAV and global players in financial services and GovTech. As an intrapreneur at Dell, Elizabeth built up and managed advanced analytics functions globally. Before Dell, she worked in top-tier strategy consulting and quantitative finance. Elizabeth mentors at the ReDI school of Digital Integration. She has a BA in International Relations from Tufts University and an MSc in International Economics and Business from the Stockholm School of Economics.