$345 – $395

Workshop: Create Your Recruitment Marketing Content Playbook [New York, NY]

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TKP New York Conference Center

109 West 39th Street

New York, NY 10018

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description


Great recruiting content is essential for talent attraction. Are you breaking through the noise?

Rally with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent.

This isn't a conference where you'll sit quietly and listen to a bunch of presentations! You'll be working side-by-side with our expert instructors and mentors to complete exercises in class that will teach you how to create impactful Recruitment Marketing content.

In just one day, you'll create your recruiting content strategy and jump-start your content creation plan that you can put into action immediately!

You'll learn how to:

  • Create engaging content for all your recruiting channels

  • Produce real employee stories that tell your authentic employer brand value proposition

  • Turn 1 employee story into 20 pieces of content so that you're never stuck

  • Plan out your content calendar for the next month to hit the ground running!

Designed for:

  • Practitioners in Talent Acquisition, Human Resources, Recruitment Marketing, Employer Branding and Candidate Experience

Experience level:

  • Intermediate to Beginner skill level in Recruitment Marketing and Content Marketing. Whether you're just starting out and need the fundamentals, or you're looking to learn the latest tips and best practices and take your content strategy to the next level, our instructors will tailor your workshop experience.

Workshop resources:

  • Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office
  • Get 20+ best-practice examples, worksheets and templates
  • Breakfast, lunch and snacks will be provided to keep us well fed and energized (please contact Rally if you have any dietary needs)


9:00 - 9:30
Breakfast, networking "Rally style"

9:30 - 10:00
Kick off, get ready to learn!

10:00 - 11:00
The 5 Ws for creating any recruiting content
Exercise: Create a Candidate Persona to understand your target audience

11:00 - 11:15

11:15 - 12:15
The 4 Content Categories and 6 Essential Content Types of the Candidate Journey

12:15 - 1:00
Lunch, networking "Rally style"

1:00 - 2:15
The 4 Subjects of Employee Stories and story formats anyone can produce
Exercise: Create a plan for 1 employee story, and how you'll turn 1 story into 20 pieces of content with best practices and pro tips for finding and curating content both inside your company and out [PRIZES Awarded!]

2:15 - 2:30

2:30 - 3:45
The Key Elements of Effective Recruitment Marketing Campaigns
Exercise: Build a Recruitment Marketing Campaign for your persona using your employee stories content for your: careers site, social media channels, digital marketing campaigns and email / text messages to your talent pipeline

3:45 - 4:00

4:00 - 4:30
No More Scrambling: Build your Recruitment Marketing Content Calendar
Exercise: Map out your Content Calendar for the next month so you're ready to hit the ground running

4:30 - 5:00
Q&A and Open Discussion with your peers and our experts - no question is too small!

5:00 - 5:15
Wrap up, let's Rally to make it happen!

Our Sponsors:

The Muse logo

Workable logo

Stories Incorporated logo

TextRecruit logo

Vizi Logo

Earn Professional Development Credits (PDCs):

  • This program is valid for 6.25 PDCs for the SHRM-CPSM or SHRM-SCPSM.

  • This program is valid for 6.25 Recertification Credit Hours for HR (General) for HRCI.


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Date and Time


TKP New York Conference Center

109 West 39th Street

New York, NY 10018

Refund Policy

Refunds up to 7 days before event

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