$345 – $395

Workshop: Create Your Recruitment Marketing Content Playbook [Boston, MA]

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Location

Workable Headquarters

Boston, MA 02210

Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Feel like you're always scrambling for recruiting content? Not anymore!

Rally with us for a one-day, hands-on, interactive workshop where you'll create your Recruitment Marketing Content Playbook for attracting top talent.

This isn't a conference where you'll sit quietly and listen to a bunch of presentations! You'll be working side-by-side with our expert marketing instructors and recruitment marketing mentors to complete exercises in class that will teach you how to create impactful Recruitment Marketing content.

By the end of the workshop, in just one day, you'll have prepared the fundamental elements of your very own Recruitment Marketing Content Playbook that you can take back to the office and put into action immediately!

Thx to our workshop host sponsors: Stories Incorporated, TextRecruit and Workable

You'll learn how to:

  • Create engaging content for your careers website, social media channels, digital marketing campaigns and talent pipeline

  • Produce real employee stories that showcase your culture, values and company's purpose and that tell your authentic employer brand value proposition

  • Turn 1 employee story into 20 pieces of content so that you're never stuck

  • Plan out your content calendar for the next month to hit the ground running!

Earn Professional Development Credits (PDCs):

  • This program is valid for 6.25 PDCs for the SHRM-CPSM or SHRM-SCPSM.

  • This program is valid for 6.25 Recertification Credit Hours for HR (General) for HRCI.

SHRM Approved Provider Logo HRCI Approved Provider

Workshop resources:

  • Receive a free copy of the Rally™ Recruitment Marketing Content Playbook to use in class and take back to the office

  • Get 20+ best-practice examples, worksheets and templates

  • Raise a "Rally hand" to get answers to all your content marketing questions, no matter how big or small

  • Filled with opportunities throughout the day to make new connections, collaborate, share and learn from your peers

  • Breakfast, lunch and snacks will be provided to keep us well fed and energized (please contact Rally if you have any dietary needs)

Designed for:

  • Practitioners in Talent Acquisition, Human Resources, Recruitment Marketing, Employer Branding and Candidate Experience

Experience level:

  • Intermediate to Beginner skill level in Recruitment Marketing and Content Marketing. Whether you're just starting out and need the fundamentals, or you're looking to learn the latest tips and best practices and take your content strategy to the next level, our instructors will tailor your workshop experience.

Join Us!

September 6, 2018 - Washington, DC, hosted by Stories Incorporated

September 24, 2018 - San Jose, CA, hosted by TextRecruit

October 4, 2018 - Boston, MA, hosted by Workable

New York City - date to be announced

Agenda:

9:00 - 9:30

Breakfast, networking "Rally style"

9:30 - 10:00

Kick off, get ready to learn!

10:00 - 11:00

The 5 Ws for creating any recruiting content

Exercise: Create a Candidate Persona to understand your target audience

11:00 - 11:15

Break

11:15 - 12:15

The 4 Content Categories and 6 Essential Content Types of the Candidate Journey

Exercise: Audit your Recruitment Marketing content along the candidate journey to create your action plan

12:15 - 1:00

Lunch, networking "Rally style"

1:00 - 2:15

The 4 Subjects of Employee Stories and story formats anyone can produce

Exercise: Create a plan for 1 employee story, and how you'll turn 1 story into 20 pieces of content with best practices and pro tips for finding and curating content both inside your company and out [PRIZES Awarded!]

2:15 - 2:30

Break

2:30 - 3:45

The Key Elements of Effective Recruitment Marketing Campaigns

Exercise: Build a Recruitment Marketing Campaign for your persona using your employee stories content for your: careers site, social media channels, digital marketing campaigns and email / text messages to your talent pipeline

3:45 - 4:00

Break

4:00 - 4:30

No More Scrambling: Build your Recruitment Marketing Content Calendar

Exercise: Map out your Content Calendar for the next month so you're ready to hit the ground running

4:30 - 5:00

Q&A and Open Discussion with your peers and our experts - no question is too small!

5:00 - 5:15

Wrap up, let's Rally to make it happen!

Our Sponsors:


Workable logo


Stories Incorporated logo

TextRecruit logo


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Date and Time

Location

Workable Headquarters

Boston, MA 02210

Refund Policy

Refunds up to 7 days before event

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