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Workshop: B2B Lead Generation with Search & Content Marketing

On Target Media & Marketing Services Pte Ltd

Friday, June 29, 2018 from 9:00 AM to 5:00 PM (Singapore Standard Time Singapore Time)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird
Sign up for this workshop before June 15, 2018 to enjoy the early bird price.
3d 22h 1m $150.00 $0.00
General Admission Jun 28, 2018 $200.00 $0.00

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Event Details

This is a full-day training workshop focused on business-to-business (B2B) lead generation using search engine marketing and content marketing.

Get a deeper understanding of attracting inbound leads using content marketing and search engines (primarily, Google) as a key channel.

Who Should Attend

Any B2B marketer keen to explore lead generation through digital channels. Marketing managers/ marketing executives at Small to Medium-sized Enterprises (SMEs) will particularly benefit from this workshop. 

Program Outline

The program will cover the following:

  • Overview of Search Engine Marketing
    • Search Engine Optimisation (SEO)/ Organic Search Marketing)
    • Paid Search Advertising
    • Planning, Executing & Measuring a search marketing campaign
  • Introduction to Content MarketingCreating a Search & Content Strategy
    • Organic content marketing
    • How to create different forms of content
    • Feeding the content pipeline
    • Paid-for content distribution
  • Typical Challenges & How to Overcome Them
  • Do's & Don'ts with examples

 

Lunch & Coffee Breaks Included

The workshop fees are inclusive of lunch and snacks during  a morning break and afternoon break.

Have questions about Workshop: B2B Lead Generation with Search & Content Marketing? Contact On Target Media & Marketing Services Pte Ltd

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When & Where


Raffles Town Club
1, Plymouth Avenue
Singapore, 297753
Singapore

Friday, June 29, 2018 from 9:00 AM to 5:00 PM (Singapore Standard Time Singapore Time)


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