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Workshop 4 - Social Media Marketing

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Brunswick Business Incubator

420 Victoria Street

Brunswick, VIC 3056

Australia

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Workshop 4 - Social Media Marketing

Social media is playing an increasingly important role in marketing today. This makes it necessary for businesses to understand how to use social media in their advertising, customer relationship building and general promotion of their brand.

This highly informative session will:

  • Help you understand why social media is an important marketing platform for your business

  • Support you with ideas on how to initiate and monitor social media platforms (including YouTube, Facebook, Twitter, LinkedIn, Google Plus+, etc.)

  • Provide tips to assist you with writing content to suit the platform and audience


Your session leader is Dr Stephen Singaraju, Lecturer, La Trobe Business School

Stephen has accumulated a total of 10 years of industry experience. His industry experience began with Mitsubishi Material Corporation (MMC) in industrial sales and marketing. His role as the marketing manager for MMC involved both the domestic and international marketing responsibilities. Subsequent to attaining his MBA qualification in the UK, Stephen pursued a brief career in academia teaching marketing subjects in the University of Hertfordshire degree program conducted in Malaysia.

He was then offered an opportunity to develop an advertising career at Chuo Senko, an international Japanese media and advertising agency headquartered in Tokyo, Japan. He embarked on a wider brand building career in industries ranging from Fast Moving Consumer Goods (FMCGs) to Automobile and Consumer Electronics. Stephen completed a PhD degree at Monash University. His PhD thesis is written to examine and identify specific capabilities within business ecosystems in developing new rich media services (e.g. Mobile TV, Mobile Music, Mobile Games etc.). His doctoral research was partially sponsored by Ericsson AB.

Publication:

Singaraju, S.P., Nguyen, Q. A., Niininen, O., & Sullivan-Mort, G. (2016). Social media and value co-creation in multi-stakeholder systems: A resource integration approach. Industrial Marketing Management, 54, 44-55.

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Brunswick Business Incubator

420 Victoria Street

Brunswick, VIC 3056

Australia

View Map

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