Working with Seniors as Clients – Targeting the Over 55
Everywhere you turn; there are fresh demographics about seniors. An exceptionally broad number of people fit the category of today’s “older” American. Most are baby boomers—the 77 million Americans aged 46-65. They are the fastest growing segment of the American population. Did you know since 2011, 10,000 people have been turning 65 every day and one in six Americans projected to be 65 or order by the year 2020. That’s a lot of business out there.
Each generation has defining characteristics. Among those homebuyers and sellers who are 55 and over, often called the Silent Generation or Golden Generation the pervading character is duty and loyalty driven, uncomplaining, frugal, placating and family-oriented. This generation can also be too trusting, cautious, and fearful of being taken.
Seniors constitute one of the largest and most lucrative home buying and selling demographics in the nation. This is a huge market; it is underserved and often misunderstood. How they are approached and taken through the home selling and buying experience may require some special sensitivity.
If you’re interested in making senior citizens your niche market in real estate, there are some things you need to know to assist them in making their transition as smooth and hassle-free as possible.
- Characteristics of the senior population
- Skills to communicate and engage
- Selling, buying and “aging in place”, universal design techniques
- Financing options available to the over-55 market
- Creating your niche market brand
The over-55 market is a vast and increasingly growing customer base that will enrich the career of any real estate professional that is willing to take the time to learn their needs.
My CE Class, LLC #5914 | Expires 12/31/20 | In-class Course, Continuing Education
404-550-0775 | classeswithCathy@gmail.com | www.classwithcathymcdaniel.com
When & Where
Cathy McDaniel is the author of “A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf. Cathy has just released her current book “The Route to Homeownership” Generational Differences in Home Buying.
Being in the real estate and mortgage industry since 1993 she opened "My CE Class, LLC" in 2007, a real estate school approved by the Georgia Real Estate Commission. Cathy has conducted over 1,000 live continuing education classes, authored 145 training manuals and has met and trained more than 90,000 real estate professionals throughout 23 states since 2007. She is licensed as a continuing education instructor at many real estate boards and associations across the country.
Cathy is recognized as an industry expert in homeownership and received from Georgia Real Estate Educators Association the 2016 “Outstanding New Program Course” and the 2008 “Educator of the Year. She serves as the Education Director for Georgia Realty School a division of Virtual Properties Realty, Qualifying Broker for Owners 1st Property Management Company, and has a partnership with HomeStar Financial Corporation, Halperin Lyman, LLC and DR Horton Communities and many others which allows her to offer free classes and community events.
Visit: www.classeswithcathymcdaniel.com for course descriptions, dates and locations.
To predict the future you must create it ...Cathy McDaniel
Cathy's Motto: "Autograph Your Work With Excellence!"