Working with Senior Clients Targeting the Over 55 -3 CE ONSITE Live & ZOOM

Working with Senior Clients Targeting the Over 55 -3 CE ONSITE Live & ZOOM

Representing new construction for senior housing has very specific details. Let's discuss.

By Cathy McDaniel

Date and time

Location

2750 Premiere Pkwy

2750 Premiere Parkway Duluth, GA 30097

About this event

  • Event lasts 3 hours

Friday, July 25th 9:30AM - 12:30PM

LIVE Onsite - Virtual Properties Realty, 2750 Premiere Pkwy, Duluth, GA 30097

ZOOM - Meeting ID will be provided the day of class.

Working with Seniors as Clients – Targeting the Over 55

Everywhere you turn; there are fresh demographics about seniors. An exceptionally broad number of people fit the category of today’s “older” American. Most are Gen Z born btween 1965 - 1980.

Active adult or 55+ communities continue to grow across the United States. The communities are an attractive option for adults seeking to live with others in the same age group while enjoying an active lifestyle. The 55+ community provides independent seniors an active environment, is often wellness-centric, and has age restrictions.

Seniors constitute one of the largest and most lucrative home buying and selling demographics in the nation. This is a huge market; it is underserved and often misunderstood.

How they are approached and taken through the home selling and buying experience may require some special sensitivity.

If you’re interested in making senior citizens your niche market in real estate, there are some things you need to know to assist them in making their transition as smooth and hassle-free as possible.

Class Outline

  • Characteristics of the senior population
  • Skills to communicate and engage
  • Selling, buying and “aging in place”, universal design techniques
  • Financing options available to the over-55 market
  • Creating your niche market brand

The over-55 market is a vast and increasingly growing customer base that will enrich the career of any real estate professional that is willing to take the time to learn their needs.

Sponsors: Georgia Real Estate School, Doug Ohlson

My CE Class, LLC #5914 | Expires 12/31/27 | In-class Course, Continuing Education404-550-0775 | classeswithCathy@gmail.com | www.classwithcathymcdaniel.com

Organized by

Cathy McDaniel

Cathy has had a far-reaching career that includes over 29 years in the real estate industry, more than 18 years of teaching experience and is known as a subject matter expert and consumer advocate in homeownership. She has authored more than 300 training manuals, met and trained more than 200,000 real estate professionals and has conducted more than 3,500 live classes since 2007. During 2024, more than 75,000 registered for a class through Eventbrite. 2025 is surly to be a busy and exciting time for education to keep up-to-date with real estate trends, challenges and solutions.

Cathy McDaniel is the author of “A Road Map To Saving Your Home" which is available at the National Association of REALTORS bookshelf.

Cathy is recognized as an industry expert and a has earned a Google 5-Star rating from her students. She also received from Georgia Real Estate Educators Association the 2016 “Outstanding New Program Course” and the 2008 “Educator of the Year". She has a partnership with The CE Shop for self-study online courses. Onsite class sponsorship is provided by D.R. Horton Communities, Silverton Mortgage, New American Funding, United Community Bank and Ohlson & Medlock, LLC. These relationships allows her to offer a variety of class topics and community events throughout the year for free.

2025 Learning Experience Platform

NEW! All classes will include a digital download to learning material, audio lecture recording link, assessment form and useful online tool folder. Her monthly training platform includes Zoom/Onsite CE classes, certificate, designation courses, 25 hour post license course for new agents on Tuesday evening and Saturday morning. As a Realtor you will be required after July 2025 to take a 2 hour Fair Housing and Code of Ethics curriculum to renew your license.

Visit:  www.classeswithcathymcdaniel.com for more information. Click here to view her calendar and register for a class.  

Need help? Send Email: classeswithcathy@gmail.com

To predict the future you must create it ...Cathy McDaniel 

 Cathy's Motto:  "Autograph Your Work With Excellence!" 

FreeJul 25 · 9:30 AM EDT