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Work & Life Hacks for Communications Pros

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Silver Legacy Resort Casino

407 North Virginia St

Reno, NV 89501

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Brought to you by PRSA, the Reynolds School of Journalism, PRSSA Nevada, and the Silver Legacy Resort Casino.

About the Event

The Work and Life Hacks for Communication Pros is focused on northern Nevada communications and public relations professionals, small to medium businesses owners and non-profit communicators. Themes for the workshops include Leadership and Management tips, Freelancing and Start-Up best practices, Tools and Techniques improving efficiency, and Marketing Communications strategies. We’ll kick off with lunch then hold afternoon breakout sessions. Speakers for these breakout sessions will be announced leading up to the event.


Kickoff Keynote

Join us for lunch to kick off the best hacks.

Cathy Hackl, APR, is one of the most sought-after keynote technology speakers in the world. Considered one of the top women in augmented reality and virtual reality by media such as NBC and VentureBeat, Cathy works at the intersection of future technology and storytelling bringing augmented reality, virtual reality and mixed reality to audiences across the globe and across industries. She introduced the first-ever Holographic Press Release at the PRSA International Conference in Austin, in October 2018. You can watch it here.


Future Ready: Planning Your Brand's Roadmap in the Era of Spatial Computing (AR/VR)

Augmented Reality and Virtual Reality are fairly new mediums for PR professionals. How should your brand approach this space? Hackl will discuss the key considerations needed for planning your brand’s future in the era of spatial computing, from identifying key opportunities to developing a roadmap.

Attendees will learn:

- How brands are using AR and VR successfully in their marketing and communications

- How to start planning a strategy for this new era

- Where marketing and communications are heading in the 2020s

Cathy Hackl is an Emmy-nominated communicator turned virtual reality & augmented reality global speaker, producer, and futurist. LinkedIn recently named her the #4 Top Voice in Technology globally on the platform in 2018. She's a Futurist at Inevitable Human, a futuristic newsletter and online support network for Futurists, Technologists, and Business Professionals. Prior to that, she was a Lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl also worked as an HTC VIVE VR Evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She's the author of Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. Hackl was named by IZEA and Onalytica as a leading augmented reality and virtual reality influencer and by NBC News as one of the top women working in virtual reality. Hackl served as chief communications & content officer for Future Lighthouse, one of the world's top VR studios focused on branded VR narrative, where she collaborated on projects with brands like Sony Pictures Entertainment, Oculus, Beefeater, and William Morris Endeavor. Hackl was also selected as a 2017 Oculus Launch Pad Fellow, a program designed to support promising diverse VR content creators and help them bring their unique ideas to market. She's the founder of Latinos in VR/AR and has spoken about VR and social media in more than 10 countries. Hackl has been featured in media outlets like Mic, CNN, Silicon Beat, Entrepreneur, CMO.com, Forbes, VentureBeat, and Mashable. She is a global advisor for VR AR Association and a leading voice in the VR AR marketing space. Before working in AR, VR and social media, Hackl worked as a journalist for CNN, Discovery Communications, and ABC News. She's also the creator of the holographic press release. She loves all things spatial computing, tech, AI and blockchain.

Breakout Sessions

Each hourly breakout session will cover the topics of Leadership and Management tips, Freelancing and Start-Up best practices, Tools and Techniques improving efficiency, and Marketing Communications strategies. Meet the speakers below!

Marketing Communications: Strategic Approaches across paid, earned, shared or owned

  • Melissa Deitz, owner of Deitz Media & Marketing, will discuss advertising options as a media buyer.

  • A news panel comprised of reps from RGJ, Bliss Babes, radio and TV will recommend best pitches.

  • Danielle Christenson, Noble Studios, will discuss reaching qualified audiences, outperform competitors and directly impact client business goals.

  • Amber Howland, owner of Dragonfly media, will cover shared media strategies and digital marketing.

Leadership and Management: Innovation, inspiration, management skill development

  • Cortney Young, a professional mediator at Blanchard Krasner & French, will use her expertise on the importance of mitigating crisis and the ways companies can help be on the sides of their employees.

  • Todd Felts, APR, assistant professor Reynolds School of Journalism University of Nevada will discuss finding mentors and sponsors to guide you at whatever level you are.

  • Alison Gaulden, APR lecturer & internship coordinator at RSJ and PRSA VP of Programming, will define the art of asking to negotiate your worth.

  • Celeste Johnson, CEO at The Applied Companies, will give us the down-low on the DOL (Dept of Labor)

Tools and Techniques: Specific skill takeaways

  • Even Muth, Podcaster, will give a rundown on the basics of the latest media trend: podcasts.

  • Jessy Fagundes, communications specialist at RSJ, will share her knowledge on how to take video that tells a story succinctly and in a visual way using quick post-production editing in iMovie.

  • Leah Chew, creative director at Coffeebar, will give her tips on how to work with a graphic designer.

Freelancing and Start-Up: Best practices for a successful self-run business

  • Robert Moretti, financial advisor at Edward Jones, will cover entrepreneurial funds to set up and plan for.

  • Kurt Thigpen, Rachel Gattuso, APR, Sommer Elston, and Rachel Macintyre will join together on a panel to talk maximizing a side hustle and the tipping point to become the owner.

  • Sarah Porter, owner of Porterhouse Marketing, will talk on integrating business goals into your communication strategy which includes determining and calculating ROI.

  • Katie Champagne, graduate assistant at the Nevada Small Business Development Center, will share her expertise on small business development.


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Silver Legacy Resort Casino

407 North Virginia St

Reno, NV 89501

View Map

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