Think about some of the features of your favorite site or app. Maybe you think about responsiveness, navigation, or even a great color scheme and typography. One thing that might not be high on your list is microcopy—the little bits of text that assist, reassure, guide, and motivate. In many cases, the content on great websites is almost invisible—it’s clear, concise, and doesn’t distract, but shows up in real time to predict and quell users’ questions and fears. In other cases, content takes center stage to delight users, injecting a human touch into even the most routine loading screens and 404 pages.
In this discussion, Julia will talk about her role as a UX content writer at athenahealth. She’ll describe how content can make or break a design, and share some tried and true tips for writing effective copy.
About the Speaker:
Julia is a User Experience Content Writer at athenahealth. She tells the story of the design—guiding, assisting, and motivating users through words. Julia was an English major and started her career writing user manuals and online help as a technical writer. Now an embedded member of athenahealth’s UX team, she uses her background to craft clear, concise, and compelling content that drives behavior.
About the Sponsor:
Evergage is the only real-time personalization platform that delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
Combining in-depth behavioral analytics with customer data, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.
Personalization is the future of digital marketing, and we believe it should be easy for marketers – without the need for developers or IT – to understand their audiences and respond in real time with the most engaging experiences and the most relevant recommendations. Our customers delight their visitors, prospects and customers every day, building valuable relationships that lead to greater revenues and customer loyalty.
Evergage has delivered personalized experiences to more than 1 billion web visitors and users of over 150 organizations, including Endurance International Group, Gardener’s Supply Company, Intuit, Publishers Clearing House, Rue La La, Zumiez and more.
Founded in 2010 and based in Somerville, MA, Evergage is a Best in Biz Awards winner; a two-time winner in the Golden Bridge Awards, Stevie American Business Awards and MITX Awards; a two-time BostInno “50 on Fire” finalist; and a TechCrunch Disrupt finalist.