Soapbox and WonkComms invite you to:
WonkComms Breakfast ClubDirect from the Field: AI in Think Tanks — Wins, Fails and Takeaways
Wednesday, October 15th, 2025 — 9:00–10:00 a.m. (BST)
Followed by an optional (but highly encouraged!) 30-minute networking session
An in-person event at Soapbox, 126 Back Church Lane, London E1 1FH
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We’re bringing WonkComms Breakfast Club back to London with an important, and very timely, topic:
AI is already reshaping how think tanks and knowledge organisations work—from automating workflows to generating content and engaging audiences. But moving from theory to practice is rarely straightforward.
In this session, we’ll leave the high-level debate at the door and get into the real-world stories. Our speakers have helped organisations navigate the promise and pitfalls of AI, and they’ll share candid insights on what’s worked, what hasn’t and what they’ve learned along the way.
Expect an honest, behind-the-scenes conversation:
- Why do AI projects that look simple often reveal unexpected complexity?
- What does it take to turn a one-off experiment into a sustainable new practice?
- And how can think tank communicators stay in control of the message, while making the most of the technology?
This is the perfect way to restart the London Breakfast Club series: strong coffee, a room full of smart peers and case studies you can actually use in your day-to-day work.
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Speakers
- Aidan Muller – Founder, Daimon Communications
- Sonia Jalfin – Director, Sociopúblico
Moderator: John Schwartz – CEO, Soapbox
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About WonkComms Breakfast Clubs: WonkComms is a global network of think tank communications professionals who share ideas and best practices. Launched in the UK in 2013, the community now stretches across the USA, Latin America and Germany. Our Breakfast Clubs are informal events on issues that matter to comms professionals like you —always practical, always useful and always with coffee. The series is organised by Soapbox.
