WOMMA Webinar: Me and My Web Shadow: How to Manage Your Online Reputation
Wednesday, September 15, 2010 from 11:00 AM to 12:00 AM (CDT)
What happens when someone puts your name into Google? Or Facebook? If you don’t know, it’s time you found out, and discovered your Web shadow. Your Web shadow is the mark you make on the Web, the trace of you that people can see there. It is the sum of your online presence.
Social networking on the Web has vastly increased the amount of information available for nearly anyone to see — from your favorite movies to what others are saying about your company.
In this webinar, Antony Mayfield will take you through the history of the social media revolution, how social media has plays into our relationships, and how it has changed the way we organize ourselves. Other webinar highlights will include:
Understanding how what's said about you on the Web can affect your business:
Antony Mayfield is Senior Vice President of Social Media at iCrossing, a global digital marketing agency. He provides leadership for the company’s services and innovation efforts related to the social web. Joining in 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer.
Antony blogs regularly about the web, media and brands on the iCrossing’s blog Connect and his personal blog Open (Minds, Finds, Conversations) (http://antonymayfield.com). He is also the author of the best-selling Me and My Web Shadow: How to Manage Your Reputation Online and has written three widely acclaimed e-books about media, marketing and the web.
WOMMA is the official trade organization for the word of mouth marketing industry. WOMMA is dedicated to advancing and advocating the discipline of credible word of mouth marketing, online and offline. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of talkable brands.
In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.