Personalization is definitely the trend of the moment. It's been dominating our lives for the past couple of years. Everything we interact with from a digital perspective aims to personalize the experience between human and machine. Netflix, Facebook, and Amazon use powerful algorithms to personalize your homepage to tailor product recommendations based on your search and viewing/purchase record.

Netflix, for example, presents a personalized viewing experience as a way to solve the “rabbit hole problem”. Too much content and users get overwhelmed. The rabbit hole also happens in the world of books.

Booksloth is on a mission to help book discovery by giving users the best recommendations based on their preferences. Users can also connect with other readers to share their interests and discuss books. Cofounded by two awesome women in STEM: Lincy Ayala & Xiomara Figueroa.