$375 – $450

Women - Accelerate! Why Hesitate? Workshop

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University Club

175 North Oakland Ave

Pasadena, CA 91101

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Women leaders are under-leveraging some of their natural, powerful talents. Research and conventional wisdom agree that women have natural perceptual abilities, which explains, in part, their superior relationship skills and leadership instincts. At the same time research has proven that women’s sensitivities to perceptions can lead them to engage in “self-negotiating” and a tendency to hesitate in making decisions or contributing in meetings. This can impact their effectiveness as a leader and can diminish their leadership presence.

Women – Accelerate! Why Hesitate? is a powerful, hands-on leadership development experience designed specifically for women leaders, leveraging their proven, natural perceptual abilities to become an even more effective leader.

In this powerful leadership development experience each woman leader will:

  1. Learn how to avoid the natural hesitation that comes from a tendency to spend too much energy “self-negotiating” before acting.

  2. Leverage women leaders’ natural perceptual abilities and instincts to become a stronger team leader.

  3. Use self-paced, e-learning tool to clearly define your authentic leadership brand in a way that can be practically applied everyday.

  4. Gain a clear, research-based understanding of how you are currently perceived, professionally and personally.

The program is built on a blended-learning instructional design platform that emphasizes interactive learning, with ample time provided for participating in small group discussion sessions, sharing and learning from other women leaders. Prior to attending the workshop, you will begin by using the Personal Brand Discovery Tool app to define your leadership strengths and conduct an assessment of how you are currently perceived by others. The learning is anchored by attending a 6.5-hour facilitator-led workshop and continues with implementing your 21-day personalized leadership presence action plan.

Testimonials from Attendees

The insightful content and powerful tools in this program added to my confidence and ambition as a women leader. I find myself revisiting my ‘Personal Brand Tool Kit’ frequently while navigating the daily challenges of being a leader.” Christina Agar, Sales and Marketing Portfolio Manager, Jack Links

"The tools used in this program provided me with practical, actionable information about myself as a woman leader. The result has been increased confidence and less second guessing myself when making important decisions.” Sara Deeg, HR Consultant, ThedaCare

I felt empowered to own who I am, not a cookie cutter of others or who I ‘should’ be for others. I’m much less likely to ‘hesitate’ in the future – I share my ideas now. I already feel more confident.” - Director, National PR Agency

Some of the Benefits of the Program

  • Clearly define your leadership brand based upon your values, authentic leadership beliefs.

  • Learn how to get credit for your strengths by closing the gap between how others perceive you as a leader and your authentic leadership brand.

  • Develop strategies to overcome misperceptions that currently hamper your growth as a leader.

  • Leverage your learning through powerful, highly engaging small group discussion sessions and expand your network of women leaders.

Description of the Workshop





Who should attend?

Managers, Directors, Emerging Leaders, Women who want to accelerate their career

What is the class size?

Maximum of 30

Eventbrite says tickets are "sold out." Can I still get in?

Contact speakb@brandtoolbox to discuss.

What is included in the fee?

The Broadview Personal Brand Discovery Tool to define prior to attending the workshop your leadership strengths and conduct an assessment of how you are currently perceived by others; continental breakfast, lunch, workshop materials and 21-Day Acceleration Plan

What is the self-paced e-learning activity to be done before the workshop?

After registering for the workshop, you will receive the access code and instructions for the Broadview Personal Brand Discovery Tool. Your first step is to send out requests to business associates and family/friends to complete a 2-minute perception survey of you. Your database of perceptions will be given to you in the workshop with numerous individual and group activities focused on understanding your real-life perceptions and developing actions to reshape and reinforce perceptions. The second step of the pre-workshop learning is a series of exercises to define your values, leadership strengths and style using the Personal Brand Platform framework.

You’ll want to start the process as soon as you receive your instructions to get a good sample of perceptions from over 30 respondents. The pre-workshop learning and exercises will take 1.5 – 2 hours and you can go into your personal discovery tool as often as you like.

Who are the facilitators?

Beth C. Speak

Beth is the subject-matter expert and lead designer of the Women – Accelerate! Why Hesitate? program. Her dynamic and mentoring facilitation style promotes an engaging and thoughtful learning experience for women leaders attending Women – Accelerate! Why Hesitate? program. Beth serves as a Master Trainer, certifying more than 190 trainers and coaches in Broadview leadership development programs.

Prior to joining Brand Tool Box, Beth worked as a marketing manager for 3M’s category-leading Scotch® Tape and Post-it® Note brands, where she was awarded 3M’s highest marketing professionalism award. Before her headquarter marketing role, she was a top-producing sales leader based in Southern California. Her experiences as a female leader and mentor in her corporate roles have provided her many insights for Women-Accelerate! Why Hesitate? program development.

Beth’s training experiences and insights have benefited clients from a broad spectrum of industries and professional services, including 3M, AgStar Financial Services, BASF, Cargill, Consumers Energy, Ecumen, GTE Federal Credit Union, Securian, St. Jude Medical, Stanford Health Care, and Target.

Heather Backstrom, Ed.D., C.P.C.C.

Dr. Backstrom has more than 20 years of experience in all aspects of organization and leadership development including executive coaching, workshop design and delivery, team interventions and meeting facilitation. The breadth of her experience spans organizations in the for-profit, not-for-profit and public-sector arenas. She is experienced with coaching first-line supervisors up through the C-suite level executives.

As a woman leader Heather started her career in the private sector at Toyota and then expanded into the not-for-profit and public-sector domains. Her rich expertise includes City of Hope National Medical Center, Beach Cities Health District, Moog and NASA Jet Propulsion Laboratory. With a passion for learning and continuing education, Heather is also an adjunct faculty member with the University of Redlands and Azusa Pacific University where she delights in teaching MBA and MA students

Heather was an integral part of the Women – Accelerate! Why Hesitate? curriculum development team. In addition, Heather was a key team member that conducted the national research study of women leaders that formed the basis of the design of the Women – Accelerate! Why Hesitate? program.

Heather’s first-hand knowledge of the content of Women – Accelerate! Why Hesitate?; her enthusiasm for working with groups of women leaders; and highly engaging facilitation style are the perfect combination to inspire women participants to stop hesitating and to accelerate the growth of their leadership potential.

What is the cancellation policy?

Due to the limited seating and popularity of these workshops, we have enacted a cancellation policy to ensure that there is enough time for participants on the waiting list to take advantage of the opportunity of this workshop. All cancellation requests must be submitted in writing to info@broadviewlearning.com. Cancellation requests prior to 30 days in advance will receive an immediate refund of 65% of all fees paid. Cancellation requests received between day 30 and 11 business days before will receive a 50% refund; cancellation requests received less than 10 business days before the start of the workshop will receive a 25% refund.

Registration Transfer – Broadview will permit a workshop registration transfer to another woman without financial penalty. The registration transfer must occur prior to 10 business days before the workshop for the new attendee to be able to complete the pre-workshop learning experience.

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University Club

175 North Oakland Ave

Pasadena, CA 91101

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