WiseUp! Webinar 4/5 - How might we create regenerative and circular solutio...

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The WiseUp! Webinar Series explores all the basics of sustainable business model design and the systems thinking perspectives that are at the root of the Sustainable Start Business Model Canvas Methodology.

The Sustainable Start Business Model Canvas (SSBMC) Methodology supports startups and small-medium enterprises to design and build sustainable, just and regenerative business models. The SSBMC trigger questions and templates are grounded in 4 scientific systems thinking perspectives, exploring how to map, check, and innovate the value you create for your customers, for society, and for the environment - while being strategic about doing so within the fast-changing 21st-century context.


  • 09-10-2019 WiseUp! Webinar 1/5 - How might the Sustainable Start Business Model Canvas Methodology help you design and build a sustainable, just, and regenerative business model?

  • 23-10-2019 WiseUp! Webinar 2/5 - How might we understand the real needs of our customers and (continue to) satisfy them throughout fast-changing preferences and contexts?

  • 06-11-2019 WiseUp! Webinar 3/5 - How might we grow social and organizational resilience and support trustworthy relationships with all our stakeholders?

  • >>> 20-11-2019 WiseUp! Webinar 4/5 <<< How might we create eco-regenerative and circular solutions and close the loop throughout our whole value chain and lifecycle?

  • 04-12-2019 WiseUp! Webinar 5/5 - How might we thrive in business by navigating complex 21st-century challenges more strategically and effectively? Tickets Webinar 5

If you’ve missed any of the dates above, no worries. If you reserve your spot for the next webinar now, you’ll receive a recording from all past webinars to get fully up to speed.

Your investment

€ 0,- + 1 hour of your committed time + sharing your feedback to help us learn and grow.

Download Free Sustainable Start Business Model Canvas & Info-Pack

On our website, you can easily download your copy of the Sustainable Start Canvas and the 12-page Info-Pack giving an overview explaining how to use the canvas. Make sure to have a good look at these resources before coming to make for effective and efficient use of our valuable time together. We'll send you a reminder about this by email.


Startups and SMEs have an incredible potential to positively inspire, impact and disrupt today’s markets and catalyze the global transition towards a thriving sustainable society. But, only if the right business model design decisions are made early on to make sure all complex interconnected and interdependent parts and relationships of the business model are included. Besides making an (even more) positive impact on the world, integrating sustainability principles will help to increase profitability and avoid unforeseen costs and risks associated with an unsustainable strategy and business model.

Sustainable Start is based on Thomas van der Molen’s thesis for the Master 'Strategic Leadership towards Sustainability', titled: "Strategic Sustainable Trigger Questions - How Strategic Sustainable Development might be introduced in the Lean Startup through the Business Model Canvas".


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