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Winning that elusive buy-in for UX research projects

Thursday, January 17, 2013 from 6:00 PM to 8:00 PM (IST)

Tel Aviv, Israel

Winning that elusive buy-in for UX research projects

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Event Details

UXPA and Dr. Jacob Greenshpan are happy to invite you to an interesting lecture by Tomer Sharon, Senior Search UX Researcher in Google New York. The lecture is targeted at the professional UX community in Israel and is the first in a series of UX learnings.
UX practitioners, researchers, and leaders need to engage people, teams, and organizations with research results to inform design, prioritize development, shape product roadmaps, and sometimes even initiate company-wide changes of focus. Many of them experience frustration and isolation because they are sometimes required to deal with difficult people who don’t understand or respect the UX process. Tomer will showcase several stories and lessons he has learned from his experience and how to overcome challenges of people and situations and highlight what works and what doesn’t. 

 
Tomer Sharon is a User Experience Researcher at Google Search in New York City and author of the book, It's Our Research, that provides strategies and tactics for getting buy-in for UX research. He founded and led UXPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. He speaks at conferences and professional events, he is a published author of articles and papers, and a past editorial board member for UXPA's UX Magazine. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.
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When & Where



Google Campus Tel Aviv (26th floor)
98 Yigal Alon
Tel Aviv
Israel

Thursday, January 17, 2013 from 6:00 PM to 8:00 PM (IST)


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