Winning in the Beauty Industry
Are you a Hairstylist, Makeup Artist, Esthetician, or Beauty Professional? Are you looking to start, grow, or expand your business in the Beauty Industry?
In 2012 I took the leap and became an Independent Hairstylist and Makeup Artist. My fears and concerns the day I walked out of my comfortable and supportive salon environment almost stopped me from making the best decision in my career. I want to share with you the steps I took before leaving the salon I originally grew my clientele in, once I launched my own business, and each and every day since to continue to grow and now maintain my fantastic clientele.
Over the course of three Workshops, I’ll discuss the fundamentals of success as an Independent Beauty Professional, including my own learning curves and discoveries. From contacting clients directly, setting prices, marketing yourself, ordering products and supplies, to seeking out education, customer service, and time management.
On January 30th, we’ll start with the basics including contacting clients, pricing, and marketing. Even if you’ve already started your business, this Workshop will open the door for honest discussion on why you decided to work for yourself, and where you want you business to go. Regardless of experience, we can all learn new ways to attract the right client, keep that client coming back, and increasing our income by raising our pricing in appropriate ways.
February 27th’s Workshop will dive a little deeper, discussing the challenges faced in being self-employed. I will never forget the headaches and tears that came with my first few years of tax planning. Liability Insurance? We didn’t really talk about any of these things in Beauty School. Even some of the more basic concepts of managing your business can be stressful. Product ordering took me a while to get the hang of but was so necessary when my schedule really filled in. Who has time for weekly, or daily, supply store runs? Not me. Time management when you’re wearing so many hats can be tough, so I’ll share some of the systems I use to keep myself on schedule.
Last but not least, on March 20th we’ll be talking about growth. We’ll be coming out of what can traditionally be a slow period for us here in Chicago in the Beauty Industry. What better time to really lock in on what it is we see for ourselves through 2017? We’ll also talk more about the benefits of Education, just in time for America’s Beauty Show later that week! The key to success comes from the happiness we share with the clients who sit in our chair. The way we give back to them is by educating ourselves with the latest and greatest and offering them the best customer service we have to give.
What are my transportation/parking options for getting to and from the event?
Shag a Salon is located within walking distance of both the Belmont and Southport 'L' trains. Metered and Street parking is also available.
How many tickets are available for each Workshop?
To keep these Workshops small and interactive, only 12 tickets will be sold for each date.
What can I bring into the event?
Please bring writing materials, business cards, and positivity! Beverages and Appetizers will be provided.