Winning At E-Commerce
Success Stories & Practical Advice From Those In The Know
Supported by Google
Are you looking for ideas and inspiration to take your e-commerce retail business to the next level? Do you want to see how others have successfully grown their e-commerce operations? Would you like to hear about new Google tools, updates and the latest retail market data direct from Google themselves?
This half-day event will provide you with practical advice to improve your e-commerce website, along with examples of how the tactics described have worked for others. You will hear the trials and tribulations of growing from an e-commerce startup to a multi-million pound business in four years, top tips in utilising SEO and PPC for e-commerce sites and how to make the most of seasonal changes in the retail market, plus Google’s latest product updates and how to make best use of them.
9:00am Registration & refreshments
9:30am Retail Therapy – Dani Burlacu, Google Ireland
Dani will cover some surprising statistics in the retail sector and key dates in seasonal changes in search activity, providing advice on how to make the most of them and also covering updates and new products from Google that retailers can benefit from.
10:15am Growing Pains: How MuscleFood Became A Multi-Million Pound Business – Darren Beale, MuscleFood
MuscleFood MD Darren talks about his experiences successfully setting up and developing a multi-million pound e-commerce business in just four years, taking in Ricky Hatton and unfortunate lorry fires on the way…
10:45am Coffee break
11:15am Succeeding In Search For Retailers – Ian Lockwood, Boom Online Marketing
This session covers the tactics that work for retailers in SEO and PPC, including case studies and practical advice on the do’s and don’ts to achieve success. Topics include technical SEO, link acquisition, PPC Shopping campaign optimisation and ad extension best practice.
12:00pm Retail Experience – Robert Deans, Coffee Tasting Club
Robert discusses his experience of the practicalities of e-commerce, sharing what he has learned from areas as diverse as stock handling and logistics to systems integration and the vagaries of the Amazon and eBay marketplaces.
12:30pm Networking & close