Wine Market Council Membership Meeting
Free
Wine Market Council Membership Meeting

Wine Market Council Membership Meeting

Event Information

Share this event

Date and Time

Location

Location

The CIA at Copia

in the Copia Theater

500 First Street

Napa, CA 94559

View Map

Friends Who Are Going
Event description

Description


WMC logo


On Friday morning , March 3, 2017, Wine Market Council will hold its annual membership meeting at The CIA at Copia in Napa. Presented at this meeting will be much of the research Wine Market Council has conducted this year, as well as discussions about using research in your business and how to get more involved in what topics the Wine Market Council studies. This event is for Wine Market Council members and their staff.

Members who have an interest in bringing a guest (or guests) interested in joining the council, please contact us at admin@winemarketcouncil.com.

Here's the line-up:

  • How to use WMC's wine consumer segmentation slide handbook and other data from the perspective from our distinguished member panel. Moderated by WMC President John Gillespie.

Panelists include:

--Patrick Kozel, Ste. Michelle Wine Estates

--Dhiren Mewada, Vino Volo

--Michaela Rodeno, Villa Ragazzi

--Debbie Wang, Breakthru Beverage

--A representative from Wine.com, to be announced soon

  • Dr. Damien Wilson, Wine Business Institute’s Hamel Family Faculty Chair in Wine Business, will discuss WMC's recently released high frequency wine drinker survey report, how Wine Market Council's data works in conjunction with data from other sources to boost your wine consumer intelligence.

  • WMC Director of Research Jennifer Pagano explains how the questions you have about wine consumers get answered through WMC's Snapshot Surveys and presents highlights from this year's surveys: consumer preferences for sweet and dry wine, consumer awareness and interest in wine in a can, and how consumers preserve wine.

  • WMC's John Gillespie and Danny Brager from Nielsen discuss on- and off-premise trends and report on what they learned from WMC's industry panel discussions recently hosted in conjunction with the Wine Enthusiast Wine Star Awards.

A networking reception will follow the meeting on the mezzanine level of the theater.

Date and Time

Location

The CIA at Copia

in the Copia Theater

500 First Street

Napa, CA 94559

View Map

Save This Event

Event Saved