Win With Brands - Brand Strategy & Management, Lecture & Workshop for busin...

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9 East 53rd Street

New York City, NY

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Win with brands is a workshop for:

  • CEOs;

  • CMOs and marketing managers;

  • CIOs and IT managers;

  • CSOs and sales managers;

  • Agency managers, creative, and art directors;

  • Investors.

Attendees will learn:

  • Basics of business competition;

  • How brands participate in the competition;

  • How to conceptualize and communicate the brand in their work;

  • What are currently the greatest brand management challenges;

  • What are basic elements of brand strategy and brand management elements;

  • Basics of brand terminology.

Lecture & workshop consist of:

  • Approx. 2 hours of lecture;

  • During the lecture, questions can be asked and open discussion is encouraged;

  • At least one exercise will be done which helps attendees define brand values.


Win with brands lecture & workshop is an introduction to BEM Value Communication Method (BEM VCM). BEM VCM is designed as a shared terminology for IT, marketing, and sales management allowing them to build brands and be more competitive. It focuses the organization and its teams on short and long-term strategic goals.

Win with brands lecture & workshop is applicable to businesses of all sizes and industries. Managers from startups, SMBs, and multinationals are welcome.

Lecture & workshop will allow discussion and the overall atmosphere is that of exchange of opinion.

Nikola Tosic

Nikola Tosic is the founder of BEM apps, an intelligence brand management SaaS.

Nikola has almost 20 years of experience in digital product design and marketing, but his work is most inspired by two projects: Benetton Group creative director for digital where he had to transfer the brand vision to dozens of suppliers and hundreds of engineers, and product and brand design for Multirunner AI - a Danish AI startup where complexity of AI product was overwhelming and brand and engineering cooperation was crucial for the project success.

Nikola is also a consultant, writer, and lecturer on brand strategy and brand management.

Participation in the event is by invitation ONLY. You can request an invitation clicking "REGISTER" and fill in the form.

Links: - about our services and SaaS - list of upcoming and past events - articles and news on brand strategy and brand equity management

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9 East 53rd Street

New York City, NY

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