Will Digital Ads Kill the 30-Second TV Campaign Ad?
Monday, October 7, 2013 at 8:30 AM (EDT)
For more than 60 years the public and political reporters have been both intrigued and outraged by the 30-second TV commercial promoting candidates for office. From LBJ’s Daisy ad to Reagan’s “Morning in America,” the TV spot has been a defining element in many campaign cycles.
Yet as more Americans turn to websites and mobile devices to get information, is the classic commercial on its last legs? And if it is, what does the future look like?
Doors will open at 8:30 a.m. and Continental breakfast will be served. The panel will commence at 8:45 a.m. and will include ample opportunity for audience questions. Please reserve tickets online inadvance. There is no cost for National Press Club Members; non-member tickets are $25.
National Press Club member Eleanor Clift will moderate a discussion about campaigns and the digital future. She is a contributor to Newsweek magazine and the Daily Beast web site as well as a panelist on “The McLaughlin Group.”
The panel members will be:
Matthew Gagnon, Director of Digital Strategy, Republican Governors Association
Jenna Golden, Political and Advocacy Team, Twitter @jigolden
Taryn Rosenkranz, Senior Advisor, Democratic Congressional Campaign Committee @tarynrosenkranz
Rena Shapiro, Political Director, Pandora
Erin Vieira, Mid-Atlantic Regional Sales Manager, Undertone
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.