Your “website” is primarily for reaching people who are searching for your products and/or services via the web. Your website is all about “acquiring new customers” and starting your Customer Engagement system. Mobile Search is a browsing experience, primarily for people who do not know you yet but are looking for where to spend their money or get information.
Your Mobile App is all about serving your new and loyal customers with the UNIQUE convenience and utility of the mobile experience. The app is all about “customer retention” and enhancing your Customer Engagement strategy. The app is downloaded to your client’s phone and is always present on their phone in their time of need.
If this sounds very new to you or you've had experience with Mobile Marketing, yet you have a number of questions, join us for an open discussion on the Future of Customer Engagement.