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Why purpose is key to your reputation in a ‘deepfake’ world

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The Assembly Rooms

Bennett Street

Bath

BA1 2QH

United Kingdom

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Why purpose is key to your reputation in a ‘deepfake’ world

There's a terrifying trend on the internet that could be used to ruin your reputation, and no one knows how to stop it” – Business Insider, July 2019. This news headline highlights just how threatening deepfake technology can be and raises some fundamental questions – How is trust established? Can you build resilience into reputation? How can you mitigate a deepfake risk? Join international purpose and reputation expert and Managing Director of It’s a Shovel, Jessica Whitcutt Fagan, as she shares her insights and suggestions on this fascinating subject.


About seminar speaker Jessica Whitcutt Fagan

Jessica is passionate about reputation and sustainability and set up It’s a Shovel in 2017, to help companies create value across all forms of capital for all stakeholders through her unique #ReputationWithPurpose model. With 25+ years’ experience in both agencies and multinational organisations, she has developed and run a number of highly successful and award winning, behaviour change campaigns.

She is a member of the Chartered Institute of Public Relations, holds a BA Law and completed numerous executive development programmes both in South Africa and in the UK. She has a thorough understanding of both the commercial and reputational imperatives driving business performance and is dedicated to helping a more conscious form of capitalism emerge.

Born and bred in Johannesburg, South Africa, Jessica has travelled extensively, worked with clients all over the world, and recently moved with her family to Bath.

www.itsashovel.com



PLEASE NOTE: TO ATTEND THIS SEMINAR YOU WILL ALSO NEED A MAIN ENTRANCE TICKET TO ACCESS THE BATH BUSINESS EXPO (this seminar is one of the events hosted at the Expo) AVAILABLE FOR FREE HERE

The Bath Business Expo is open to visitors for Free from 10am-3.45pm at the Bath Assembly Rooms. Expect an extensive seminar programme, lots of networking (pre-expo networking, speed networking, sector specific networking, after event drinks), local and regional exhibitors and business advice.

For all info about the Bath Business Expo and FREE visitor tickets please visit www.bathexpo.co.uk


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The Assembly Rooms

Bennett Street

Bath

BA1 2QH

United Kingdom

View Map

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