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Why it’s Important to Design for “Newcomers”

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Mad*Pow Boston Visitor’s Entrance

1 John F. Fitzgerald Surface Road, 5th Floor

Boston, MA 02111

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Please join us for our monthly meeting at Mad*Pow.

Why it’s Important to Design for “Newcomers”

As designers, we’re used to viewing UX through various lenses — users on mobile devices, users with physical and cognitive impairments, users with limited technological use — but are we missing an important lens? Just as designing for accessibility makes the experience better for all users, designing for newcomers can improve experiences for all users, because in a way we’re all newcomers to something.

In this talk you’ll learn about the staggering number of “newcomers” that come to the United States for the first time and the struggles they face going through the motions of life. Be it shopping, commuting, banking, traveling, going to hospitals or even amusement parks. Imagine the hundreds of interactions, decisions, and transactions they face each day and ask yourself, “Are designs and systems meeting their unique needs? Do people who’ve lived in the US their entire lives also struggle with similar things?” As designers, we rely heavily on users’ mental models formed by their own perceptions and past experiences. But what if an experience is entirely new to them? At this event participants will:

  • Understand what it means to be a “newcomer”
  • Understand how cultural nuances, lack of knowledge or prior experience, vernacular difference etc. can affect interactions with products, spaces or services.
  • Identify instances where this lens becomes even more important.
  • Learn how designers can interject this thinking into their work.


Presenter - Priyama Barua

Priyama is a Senior Experience Strategist at Mad*Pow, working on research, strategy, service design, UX and innovation projects with interdisciplinary teams. She focuses on bridging gaps between disciplines and adapting innovative and flexible approaches. Her work spans different industries with a particular interest in healthcare and finance. She co-created MPACT, a generative tool to create project-specific, behavior-based personas that significantly reduces time spent on understanding audiences. In a prior life Priyama owned and operated a design consultancy, and also taught design thinking at a prominent design college in India.


Agenda

  • 6:30 - 7 PM – Networking and Refreshments (food will be served)

  • 7 - 7:15 PM – Introductions

  • 7:15 - 8:15 PM - Presentation

  • 8:15 PM - Q&A


Thank you to our generous sponsor Mad*Pow!

About Mad*Pow

Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions that are good for people and good for business. Since 2000, Mad*Pow has partnered with industry leaders like Cigna, ESPN, John Hancock, Pearson, Microsoft and Google. They have received honors from the Webby Awards, the W3 Awards and the Inc. 500. Their team of 60+ works out of offices in Boston and Portsmouth NH.


Directions to Mad*Pow Boston

Although the official address is 179 Lincoln Street, Boston, MA 02111, we encourage you to
enter 1 John F. Fitzgerald Surface Road into your GPS in order to arrive at the accessible,
visitor’s entrance.

From South Station (T, commuter rail, and bus):
• Walk southwest on Atlantic Avenue towards Essex Street
• Turn right onto Beach Street and continue past Lincoln Street
• Make a left at the next street, John F. Fitzgerald Surface Road
• The entrance is on the left-hand side and is marked 179 Lincoln Street

From the Massachusetts Turnpike/1-90 E:
• From I-90 E, take Exit 24A towards South Station
• Keep left at the fork and continue onto Kneeland Street
• Make a right onto Lincoln Street
• Make a left onto Beach Street
• Make a left onto John F. Fitzgerald Surface Road
• The entrance is on the left-hand side and is marked 179 Lincoln Street

From I-95 or I-93 N:
• From I-95 N, take Exit 12 to merge onto I-93 N towards Boston
• From I-93 N, take Exit 20 towards South Station
• Continue straight onto Lincoln Street
• Make a left onto Beach Street
• Make a left onto John F. Fitzgerald Surface Road
• The entrance is on the left-hand side and is marked 179 Lincoln Street

From I-95 or I-93 S:
• From I-95 S, take Exit 37A to merge onto I-93 S towards Boston
• From I-93 S, take Exit 20A-20B and merge onto John F. Fitzgerald Surface Road
• The entrance is on the left-hand side and is marked 179 Lincoln Street


Parking:
• 2-hour metered parking spots available on Lincoln Street, South Street, & Beach Street
• Garage at 99 Kneeland Street (aka One Greenway, entrance on Hudson Street)
• Garage at 125 Summer Street (entrance at 6 Lincoln Street)
• Garage at Two Financial Center (entrance at 236 Essex Street)
• Garage at 745 Atlantic Avenue (entrance at 180 South Street)


Please, note there is no waitlist for this event


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Code of Conduct

By registering and attending any UXPA Boston event, you agree to follow our Code of Conduct. If you have any questions, please contact a Board Member.

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Date and Time

Location

Mad*Pow Boston Visitor’s Entrance

1 John F. Fitzgerald Surface Road, 5th Floor

Boston, MA 02111

View Map

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