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Why do Online Travel Agencies (OTAs) dominate search results?

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Hotel du Vin & Bistro St Andrews

40 The Scores

St Andrews

KY16 9AS

United Kingdom

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Description



This event is targeted at tourism businesses looking to reach more/new customer and will help answer the following questions:


  • Why do Online Travel Agencies (OTAs) dominate the search engine results pages?

  • Is it possible to compete?

  • Understanding the user journey

  • Getting help from Google

  • What support is there available from VisitScotland to help reach new/more customers?


The session will cover areas such as:

  • Price matching solutions like TripTease

  • Live Chat


Our Digital experts have extensive experience working with tourism businesses and along with VisitScotland staff will answer your questions and signpost you to resources and support available to help you deal with OTAs and reach customers more effectively.


Outcome

Understand the benefits of using Online Travel Agencies and what your business could do to add direct booking value.


Agenda

13.00-13.30

The bewildering digital landscape & how VisitScotland can help you reach your customers, Patrick O'Shaughnessy, Industry Manager, VisitScotland

13.30-15.30

Why do Online Travel Agencies (OTAs) dominate search results?, Stephen Whitelaw, Digital Tourism Scotland

15.30-16.00

Q&A and Networking


Your speaker

Stephen Whitelaw has 35 years of business experience with over 20 years in Internet technologies and digital marketing. Stephen has delivered numerous digital tourism workshops including presentations internationally on the Future of the Web. For more information about Stephen please see,www.linkedin.com/in/stephenwhitelaw.


DTS events are aimed at tourism businesses only who operate on a B2C (Business to Consumer) or B2B (Business to Business) basis. Unfortunately, we can’t offer places to intermediaries, consultants or suppliers of services.

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Date and Time

Location

Hotel du Vin & Bistro St Andrews

40 The Scores

St Andrews

KY16 9AS

United Kingdom

View Map

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