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Why Design Now? Solving Global Challenges

Friday, October 1, 2010 from 8:00 AM to 4:00 PM (EDT)

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Thank you for your interest in the Why Design Now? Conference.
While registration is now closed, we encourage you to watch the livestream of the event on Core77 starting at 9:00 a.m. on October 1st.


We cordially invite you to join GE & Smithsonian’s Cooper-Hewitt, National Design Museum for a day of inspiration and insights into design as a problem-solving tool.

How can we power the world with clean energy? How can we improve the quality of life through health-care innovations? Design has emerged as a powerful tool to help businesses offer ingenious and often disruptive solutions to the world's most complex problems.

Join us as leading thinkers, scientists and designers share their expertise and discuss how design can accelerate innovation and provide efficient and scalable solutions to the most pressing global needs.

We look forward to seeing you there!


Conference Schedule

Time Session
8:00 A.M.

Registration & Breakfast

9:00 A.M.

Welcome & Opening

Bill Moggridge (Director, Smithsonian's Cooper-Hewitt, National Design Museum)
Beth Comstock (Senior Vice President and CMO, GE)
9:10 A.M.

Keynote—Ignorance is Bliss: The More We Know,
The Less We Understand

Richard Saul Wurman (Information Architect)
9:30 A.M.

Data Visualization, Interface, and Storytelling—
Ways to create relationships through design

Ellen Lupton (Curator, Smithsonian's Cooper-Hewitt, National Design Museum)
Ed Schlossberg (President, ESI Design)
9:50 A.M.

The Lean, Mean Green Machine:
Powered by Design Moderator

Cara McCarty (Curatorial Director, Smithsonian's Cooper-Hewitt, National Design Museum)
Corwin Hardham (Founder, Makani Power)
Stephen Kieran (Founder, KieranTimberlake)
Lisa Strausfeld (Partner, Pentagram)
10:30 A.M.

Designing Breakthrough Product Experiences

Chuck Pelly (Founder, DesignworksUSA)
10:50 A.M.

Designing Products for Everyday Lives

Chris Conley (Founding Director, GravityTank)
11:10 A.M.


11:30 A.M.

Design Without Borders:
Your Passport to Innovation Moderator

Reena Jana (Blogger, Harvard Business Review)
João Geraldo Ferreira (President and CEO, GE Brazil)
Josh Morenstein (Creative Director, fuseproject)
Jhonatan Rotberg (Director, MIT NextLab)
Elizabeth Scharpf (Founder and Chief Instigating Officer, Sustainable Health Enterprises
12:10 A.M.

Case Study—The “Car Parts” Incubator

Timothy Prestero (Co-Founder, Design That Matters)
12:30 P.M.

The Readymade Design Approach

Stephen Burks (Founder, Readymade Projects)
1:00 P.M.

Lunch—Smithsonian's Cooper-Hewitt,
National design museum's
Brown bag challenge

2:00 P.M.

The Art of data:
a gallery of data visualizations

Adam Bly (Founder and CEO, SEED Media Group)
2:20 P.M.

The Next Generation of Design Thinkers Moderator

Joel Towers (Dean, Parsons The New School for Design)
2:50 P.M.

Case Study—Cimzia Prefilled Syringe

Dan Formosa (Founder, Smart Design)
Eric Freitag (Director, Smart Design)
3:10 P.M.

Panel—A New Kind of Healthcare Reform,
Brought to You by Designers

Helen Walters (Editorial and Research Consultant, Doblin)
José Gómez-Márquez (Program Director, Innovations in International Health)
Lorna Ross (Design Director, MAYO Clinic Center for Innovation)
Bob Schwartz (General Manager, Global Design, GE Healthcare)
3:50 P.M.

Conclusion & Wrap up


Attendees include high profile names from leading companies and academic institutions such as IDEO, Smart Design, R/GA, Core 77, fuseproject, Fast Company, Pratt Institute, Parsons The New School of Design and more!

Have questions about Why Design Now? Solving Global Challenges? Contact the organizer

When & Where

The Allen Room, Frederick P. Rose Hall
Home of Jazz At Lincoln Center
33 West 60th Street
New York, NY 10023

Friday, October 1, 2010 from 8:00 AM to 4:00 PM (EDT)

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