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Why Design is more important in an age of smartphones?

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Betaworks Studio

29 Little West 12th Street

New York, NY 10014

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Why Design is more important in an age of smartphones?


Date: Monday September 16, 2019. 6 pm to 8 pm.


Location: Betaworks Studio, 29 Little West Street.


Good design is more important today both online and offline due to the wide use of digital platforms as well as their distraction. This is seen from the ease of shopping on Amazon, which has pushed retailers from Walmart to Macy's to improve their online displays; the ability of Apple and Dyson to charge premium prices for their products; Hermes holding art exhibits in their physical stores to attract new, younger customers; and the increasing competition for admission to the top art & design schools.

These issues will be discussed by a Silley Circuits panel: Nancy Fire, founder of Design Works International; Tiago Estrada, head of Customer Experience at Atmosphere Proximity, a digital marketing company; Benjamin Williams, founder of Arsome Technology, which does digital brand promotions; and Janet Esquirol, who is creative director at TEDxFultonStreet and teaches at CUNY, as moderator. Cliff Schorer of the Columbia Business School will introduce the panel.

Date: Monday September 16, 2019. 6 pm to 8 pm.

Location: Betaworks Studio, 29 Little West Street.


Nancy Fire, founder of Design Works International, a lifestyle design studio.

She is design director of HGTV Home and Kelly Ripa Home. Nancy helps clients with market analysis and trend direction, digital presentations, product conception, color palettes, graphics, and textiles and product design.She has a BFA. http://www.nancyfire.com/


Tiago Estrada, head of Customer Experience at Atmosphere Proximity, a digital marketing company.

Tiago works on e-commerce & online campaigns for Visa, Johnson & Johnson, Teladoc and other clients. Earlier he worked in digital design at Donna Karan, Liz Claiborne & TIME and agencies serving Nordstrom, Hermès, Care.com, American Express and Ferrari. Tiago has a MFA from U Mass Amherst and BFA from University of Porto, Portugal. https://www.linkedin.com/in/tiagolimaestrada


Benjamin Williams, founder and CEO of Arsome Technology, which uses digital games, stories, simulation and data analysis to engage audiences.

Services include digital brand promotions using augmented reality. The start up has worked with Timex, Paramount and Dreamland Wax Museum. Earlier Benjamin was CEO of Innovative-Diffusion, a solar energy company in Africa, which he sold in 2015. He has an MS in Technology Management from NYU and an MBA from the University of Connecticut. https://arsometechs.com/solutions/brand-promotion/



Janet Esquirol, an associate professor at CUNY BMCC, works on digital and physical user interface design; also advertising, publishing and motion graphics.

She is the creative director at TEDxFultonStreet and has taught at Fashion Institute of Technology and Parsons. Janet has a BA from Connecticut College and an MFA from Parsons. https://thedesignprof.com/



Cliff Schorer, a professor at the Columbia Business School, is on the board of the school's Lang Entrepreneurship center. He is a serial entrepreneur focused on guidance, management and development of start ups, small and mid-sized companies, including in real estate, office-supply and health care. In 2013, Happy Family baby foods, a company Cliff advised, was bought by Danone for a reported $250 million. https://www8.gsb.columbia.edu/cbs-directory/detail/cjs24

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Betaworks Studio

29 Little West 12th Street

New York, NY 10014

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